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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Ahead of football season, Sony and the NFL team up on tech
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Sony is gearing up for fall football—literally.The headphones and device-maker and the NFL have struck up a…
Facebook is banking on creators to entice Gen Z. Will it work?
Facebook began as a site for college kids 20 years ago, but has largely evolved into the social platform du jour for boomers.Only about a third of teenagers used Facebook last year, per Pew Research, while 71% of those 50 and older were on the platform, according to the AARP.…
Warner Bros. squares up against NBA in media rights legal battle
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Forget the Lakers versus the Celtics. The NBA has a new rivalry on its hands.Last week, Warner…
Coworking with Emily Ward
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
How Netflix’s global marketing push helped make ‘Bridgerton’ soar
Dear reader, let it be known that if Netflix has a hit TV show, the streaming giant probably advertised the heck out of it.Season three of Bridgerton, the Shonda Rhimes-produced historical romance, is no exception.The new season, which had its first part release in May, was the most-streamed TV series…
Dr Pepper is pouring major ad dollars into TV
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Pour one out for Pepsi.A few months after Dr Pepper replaced it as the second most-popular soft…
Modelo’s TV ad spend lends new meaning to the term ‘beer money’
It takes a big budget to be the most popular beer brand in the country.Modelo Especial, the No. 1 beer brand in America, is also the category’s biggest TV advertiser, according to ad spend data from measurement firm iSpot provided to Marketing Brew.The imported Mexican beer, which dethroned Bud Light…
Meet the artist behind those viral paintings of your favorite foods
Vincent Van Gogh had his stars, Claude Monet had his lilies, and Noah Verrier has his snacks.Verrier’s still-life oil paintings often center around everyday food and beverage items, like burgers and light beers, and posts of his paintings frequently go viral on platforms like X, Instagram, and Reddit. In recent…
Google reverses course, proposing that cookies stay
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Third-party cookies aren’t going anywhere anytime soon.Google is changing course from its years-long plan to phase out…
What advertisers need to know about the 2024 Paris Olympics
Hurry—the world only has a few more days to bone up on water polo and fencing.The 2024 Paris Olympics Opening Ceremony, airing Friday, will kick off two weeks of international competition, and advertisements and brands will be squeezed in between national anthems and slow-motion shots of athletic melodrama.We at Marketing…
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