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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How brands market accessories to build awareness and affinity
On his latest album, Justin Bieber kicks off a song about his wife, Hailey Bieber, referencing her “iPhone case” with “lip gloss on it.”To many, including her husband, Bieber’s brand Rhode Skin has become known as much for its products as the cases that hold and display them. In addition…
Why your latest romance find might come from a brand
Tired of the doom and gloom in the news cycle? Perhaps a brand can interest you in a romantic distraction.As romance shows like The Summer I Turned Pretty take social media by storm, as brands like Audible, Neutrogena, Vera Bradley, and even Doritos have rolled out campaigns that are meant…
Google returns to court for remedy phase of DOJ ad-tech antitrust trial
Google is heading back to court on Monday for the remedy phase of United States v. Google LLC, where it faced judgment of operating an advertising monopoly.Up to speed: US District Court Judge Leonie Brinkema ruled against Google back in April after closing arguments were given last November, finding that…
Women’s soccer fans are hungry for brands: report
It may be football season now, but fútbol season in the US is close behind.Some brand planning for the upcoming FIFA World Cup, which will be hosted in North America this summer, is well underway for the men’s tournament, but marketers still have plenty of time to score in women’s…
The most effective NFL advertisers from last season: report
If you see a big group of people gathered around a TV during this half of the year, you probably don’t need to clock the jerseys to safely guess they’re watching football.Sports games are among the last standing programs through which advertisers can reach live TV audiences, and “few plays…
Influencers are expanding far beyond their social media channels
Ask twenty-something-year-old women what they think The Cut’s brand is, and their responses might echo what one Redditor put succinctly: “The Cut has been posting insane articles (among some very good journalism) forever.”The publication came onto the fashion scene in 2008 as a section of New York before later expanding…
YouTube goes all-in on AI tools for creators
Creators may be celebrities in their own right, but attendees of YouTube’s creator event Made on YouTube in New York on Tuesday were in for a surprise visit from a more traditional star.The singer Dua Lipa appeared onstage to discuss the beginning of her career when she first started using…
Monday.com reflects the ‘pressure to implement AI’ in new ad campaign for AI tools
The proliferation of AI tools—and the advertising pitching said tools—can be overwhelming. Companies are pivoting to become “AI-first” (only to roll that back shortly after), offering new AI tools, cutting headcount because of AI, or finding some other way to communicate that their company won’t be left behind in the…
Coworking with Ashley Shaffer
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ashley Shaffer is CMO of Redscout, a Stagwell-owned brand strategy and design consultancy. She’s worked in strategy and leadership roles at brands like Netflix, Ideo, Preacher, and Outerknown.How would you describe…
Why Broadway merch is going the subtler route
A Broadway show uses many of the typical avenues to get its name out there, from TV ads and social media campaigns to OOH components across New York City, and even the buzz of celebrity-cast involvement.Then there is the merchandise itself, bespoke pieces often emblazoned with the show’s name or…
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