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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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VSCO’s next act is all about community
Birkenstock-clad, Hydroflask-toting, oversized T-shirt-wearing VSCO girls are so 2019. In 2025, VSCO is emphasizing its roots with professional and aspiring photographers, and it recently showed up at NBA All-Star Weekend to make that more polished identity known.At the NBA event, the photo sharing and editing app’s team hosted a basketball-focused…
ESPN diagnoses fans with ‘bracketbrain’ in March Madness campaign
Seeing orange? Dreaming of a UConn vs. Purdue or an Iowa vs. South Carolina rematch? You might have a case of “bracketbrain.”That’s the term ESPN and agency partner Butler, Shine, Stern & Partners (BSSP) came up with for an annual campaign promoting ESPN’s March Madness brackets, called Tournament Challenge. Brackets…
Women’s sports sponsorship deals are growing by double-digits
Sponsorship deals across major women’s North American sports properties increased by 12% year over year during their 2024-25 seasons, growing at a rate almost 50% faster than major men’s pro leagues experienced last year, according to a report from SponsorUnited, a sports and entertainment intelligence platform.The NWSL and WNBA saw…
Streamers are embracing live ads and buy-side interoperability
What do we want? More live ad capabilities! When do we want it? Now!Live ads and buy-side interoperability were top of mind for streamers at The Trade Desk’s Fwd25 event in New York on Thursday. Execs from NBCU, Warner Bros. Discovery, Paramount, and Disney were among those who showed up…
Planning to kill your mascot? Consider the following
Sometimes, you have to kill your darlings—and, apparently, your mascots.In 2020, the snack-food company Planters announced that its mascot, Mr. Peanut, was dead. The stunt, eventually revealed to be part of a Super Bowl campaign in which Baby Nut was born, quickly prompted brands like Mr. Clean and Snickers to…
Disney is bringing the ‘Oscars everywhere’ and taking brands along for the ride
Celebrities aren’t the only ones flocking to the 97th Academy Awards this weekend.Brands like Rolex, Prudential, and T-Mobile are set to appear in Sunday’s Oscars on ABC as Disney brings more sponsors onto the red carpet and into the broadcast.This year, Disney has seen a 50% YoY increase in brands…
Warner Bros. Discovery counts 117 million subscribers as streaming swings to a profit
Max is creating shareholder value, or whatever the finance bros say. Warner Bros. Discovery’s DTC unit, which houses the streamer, added 6.4 million global subscribers in Q424, according to the company’s quarterly earnings.The DTC unit, which also includes Discovery+ and some niche streamers, counted 117 million global subscribers in total…
Apple and John Deere reject anti-DEI proposals amid corporate walkbacks
The corporate tug-of-war over DEI continues.This week, Apple and John Deere shareholders voted against anti-DEI proposals, while some other companies have walked back their diversity efforts.It’s all playing out against the backdrop of an executive order from President Trump that aims to stop federal support for diversity, equity, and inclusion…
United Talent Agency is further building out its entertainment marketing division
As the demand for branded content in Hollywood continues to grow, United Talent Agency is building out its entertainment marketing division to support it.UTA’s entertainment marketing division, which opened in 2017, now has more than 80 employees and has made strategic acquisitions, including buying up the marketing consulting firm MediaLink…
Whatnot wants to be a home for uncertain TikTok livestreamers
Amid the will they, won’t they drama of the still-looming TikTok ban, a lesser-known shopping app seized an opportunity.On January 19, directly after TikTok temporarily went dark in the US, Whatnot ran a full-page print ad in newspapers across the country, reading, “No matter what happens, we’re here for you.”…
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