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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Best Buy partners with Meta on ads business
First Best Buy sold plasma TVs. Now it’s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+ that will let advertisers target Best Buy customers on Facebook and Instagram.So what? In recent years, retailers have turned their troves of first-party data into billion-dollar advertising businesses. Retail media…
ESPN taps Noah Kahan to pull younger viewers to the Masters
The Masters Tournament is played down south in Augusta, Georgia, but this year, the golf championship is getting a bit of a northern attitude.For the past six years, ESPN has promoted its broadcast coverage of the Masters by creating ads set to covers of Ray Charles’s “Georgia on My Mind”…
How Facebook lost its groove
The social media juggernaut famously founded in a Harvard dorm room in 2004 can finally buy beer.Over the last quarter-century, Facebook, which turned 21 on February 4, has evolved from a social networking tool for college students and a place to poke your middle school crush into a social media…
Consumers paying for streaming aren’t expecting ad breaks: report
Ad breaks might come as a jump scare to consumers who are shelling out for streaming subscriptions.Nearly 80% of consumers “expect to see no ads at all” if they’re paying for a streaming service, according to new research from free streaming service Tubi and The Harris Poll. Around the same…
How 25 years of consolidation changed the media landscape for good
More than two decades ago, the online service provider AOL bought Time Warner for $183 billion, marking what was then the largest merger in American business history. The goal—to bring a traditional media company into the digital age—was ahead of its time.It was also, for all intents and purposes, an…
UConn women, Duke men are most marketable March Madness teams: report
The March Madness rankings have been released, and not just the No. 1 seeds.The University of Connecticut Huskies, a No. 2 seed in this year’s tournament, were the most marketable women’s team, according to the NIL platform Out2Win.The team scored 96 out of 100, according to Out2Win’s 2025 March Madness…
YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve…
Tariffs and uncertainty to pull down ad spend, analyst predicts
Global tariffs and economic uncertainty will slow down the US ad economy, industry analyst Brian Wieser wrote on Tuesday.US advertising revenue will grow just 3.6% in 2025, Wieser, a former GroupM economic analyst who is now CFA, CEO and principal of the advisory firm Madison and Wall, wrote in a…
Advertisers upped women’s sports spend by triple digits in 2024
Everyone watches women’s sports, as the T-shirt says, and brands are following the eyeballs.In 2024, advertisers spent more than $244 million running TV campaigns against women’s sports, up 139% from 2023, according to a new report from TV measurement company EDO. Not only are brands spending more on those ads,…
How one sports-drink brand is powering up its March Madness campaign
Selection Sunday for March Madness isn’t for another couple of days, but some brands just couldn’t wait any longer to kick off their campaigns.Powerade, the official hydration partner of March Madness and official sports drink of the NCAA, rolled out its campaign in February. The central ad follows a fictional…
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