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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Aman Sareen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Aman Sareen is CEO of Aarki, a mobile marketing platform. He co-founded and served as CEO at ZypMedia (ZypTV) which was later acquired by Sinclair Broadcast Group; he also served as…
TV’s biggest adversary—and ally—is social media
The fragmented entertainment industry is only shattering further as social media creators and platforms continue to vie for consumer attention—but piecing those shards together could create a fuller picture.Traditional TV and movies are getting more expensive to make. Consumers are getting tired of spending more money on cable and streaming…
Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves?
Mirror, mirror, on the wall, is Snow White not the fairest after all?When Disney’s latest live-action princess film hit theaters last week, it wasn’t the smash hit that fans might have hoped for. The movie opened to $42 million at the domestic box office and $87 million globally—only making a…
As concern about online teen safety mounts, Meta re-ups its advertising offensive
As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety features for teens.Last week, the platform started running ads promoting Instagram Teen Accounts, a product the company introduced last fall. The update makes accounts belonging…
MLB spring training, as told by team creatives and marketers
As if 162 regular-season MLB games per team weren’t enough, every February, players head to Florida and Arizona for two months of spring training before the official start of the season.They’re not the only ones packing their bags. Some teams bring along their content, creative, and social media crews to…
With federal privacy laws stuck, states push forward—what does this mean for advertisers?
For advertisers, privacy is stuck in purgatory—at least on the federal side.Lina Khan, an advocate for consumer privacy, is no longer leading the Federal Trade Commission. And even though some federal privacy legislation has made its way through Congress, legislators on the Hill have yet to pass any such bill.What’s…
Best Buy partners with Meta on ads business
First Best Buy sold plasma TVs. Now it’s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+ that will let advertisers target Best Buy customers on Facebook and Instagram.So what? In recent years, retailers have turned their troves of first-party data into billion-dollar advertising businesses. Retail media…
ESPN taps Noah Kahan to pull younger viewers to the Masters
The Masters Tournament is played down south in Augusta, Georgia, but this year, the golf championship is getting a bit of a northern attitude.For the past six years, ESPN has promoted its broadcast coverage of the Masters by creating ads set to covers of Ray Charles’s “Georgia on My Mind”…
How Facebook lost its groove
The social media juggernaut famously founded in a Harvard dorm room in 2004 can finally buy beer.Over the last quarter-century, Facebook, which turned 21 on February 4, has evolved from a social networking tool for college students and a place to poke your middle school crush into a social media…
Consumers paying for streaming aren’t expecting ad breaks: report
Ad breaks might come as a jump scare to consumers who are shelling out for streaming subscriptions.Nearly 80% of consumers “expect to see no ads at all” if they’re paying for a streaming service, according to new research from free streaming service Tubi and The Harris Poll. Around the same…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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