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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Meta touts creator partnerships, video, and livestreaming options at NewFronts
At Meta’s NewFronts presentation in New York on Thursday, three creators, including social series Street Hearts host Tiff Baira, participated in an onstage game show hosted by comedian Roy Wood Jr.The stunt was an apt representation of how Meta wants to position itself as a centralized hub for the creator…
YouTube puts the spotlight on creators at this year’s NewFronts
YouTube, which is expected to surpass Disney to become the biggest media company in the world by revenue this year, wasted no time at its NewFront event on Thursday reminding everyone that, per Nielsen, it’s currently the No. 1 streaming platform in the country.“Audiences are watching on every screen, from…
Snap leans into messaging ads and live events at NewFronts
What do Cynthia Erivo and Snapchat have in common? Only one has defied gravity, but they’ve both been behind the scenes of Wicked.On Wednesday night, executives from Snap., the parent company of Snapchat, announced new, more direct ad products and a push into live entertainment sponsorship opportunities at its annual…
As dupe culture resonates, brands are leaning in
New TikTok challenge: Try to scroll the app for 10 minutes before a creator attempts to stop finger traffic by proclaiming that they’ve found “the PERFECT dupe!”There are more than 320,000 videos under #dupe on TikTok (plus all the niche and brand-specific tags, like #makeupdupe or #skimsdupe). And while the…
More people are searching for Reddit results and some brands are benefiting
It’s no secret that AI “slop” is taking over the internet, prompting many internet users to look for actual human insights. For now, that often means adding “Reddit” to the end of Google search queries.Reddit, which operates as a collection of forums for people to engage with topics ranging from…
Google kicks off NewFronts with all things AI, retail media
To kick off NewFronts week, Google’s VP of agency, platforms, and client solutions, Kristen O’Hara, started off with a question that she was first to admit was a softball. “In one sentence, could you each tell me your favorite use of AI?” she asked a panel featuring an agency exec,…
How Snapdragon became a household name with sports fans
When tech company Qualcomm and its product brand Snapdragon inked a deal with Manchester United in 2022, CMO Don McGuire never imagined the Snapdragon name would end up plastered on the Premier League team’s kits.Similarly, when Qualcomm first got involved with Formula 1 the same year, there were no plans…
Liquid I.V. is giving its marketing an F1 injection
It’s shaping up to be a hot one in Miami this weekend.That could be good news for Liquid I.V., which for the second year in a row is serving as the electrolyte drink mix and “functional hydration partner” of Sunday’s Formula 1 Grand Prix taking place in the city.Liquid I.V.’s…
What to expect ahead of this year’s NewFronts
Dust off that blazer and start practicing your small talk. Next week, the Interactive Advertising Bureau (IAB) kicks off the industry’s annual dog-and-pony-show season with the NewFronts, where digital platforms like Meta, LinkedIn, Snap, TikTok, Tubi, and YouTube show off their snazzy new toys ahead of traditional studios and broadcasters.Marketing…
Why New York Life shifted its marketing spend from linear ads to sponsorships
About a year ago, New York Life called an audible on its sports marketing.The insurance and financial services brand wasn’t new to the sports sponsorship space, having experience with college basketball and understanding the power of a live sports audience, but CMO Amy Hu said she wanted to shift the…
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