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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Sephora announces program to boost underrepresented musical artists
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The hottest new songs are now streaming via…Sephora’s social channels.This week, the beauty retailer introduced Sephora Sounds, a music collective of diverse and…
How I Bootstrapped to $100 Million Without VC Funding
Venture capital (VC) funding has plummeted in 2023 due to high interest rates and less enthusiasm from investors. Research shows that VC funding almost halved globally in the first six months of this year, ushering in what some have called a VC winter.Despite this, entrepreneurs shouldn't give up hope of…
Inside Rakuten’s sports marketing playbook
Rakuten has been something of a good luck charm for the Golden State Warriors…or maybe it’s the other way around.Since the cashback company became the official jersey badge partner of the NBA team in 2017, the Warriors have won two championships, although they already had five under their belt before…
YouTube adds new tools to shorts
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube Shorts announced new content creation tools this week.One of the main additions to the short-form video platform is a “Collab” feature, which…
Nike is the brand with the most Women’s World Cup endorsements: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It’s not just fans waking up at odd hours to watch the Women’s World Cup.Marketers are likely just as interested in the tournament,…
How to Optimize On-Page SEO, Off-Page SEO and Technical SEO
On-page SEO, off-page SEO, and technical SEO are three of the many terms found in the never-ending and extensive world of SEO. However, they are each extremely important. Very similar, yet so different is one way to describe on-page SEO, off-page SEO and technical SEO. These terms are SEO specialists'…
3 Tips to Make Your Content Resonate in Uncertain Economic Times
You probably don't need me to tell you that right now is a tough time to break through to prospects. Buyers are less inclined to make purchases amid the uncertain economy, their teams have been streamlined, and they're being forced to work with tight budgets. But instead of seeing this…
Walmart brings out-of-home to the aisle
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.This week, Walmart said it would begin playing ads at the self-checkout, on screens in the TV aisle, and over the store’s intercoms,…
How to Build a Go-to-Market Strategy That Prevents Risk
With rising customer acquisition costs and the added challenges of a fast-evolving digital landscape, today's entrepreneurs require, more than ever, a go-to-market strategy that prevents and mitigates risk. And sure, that may seem a straightforward-enough need, but how? What's the best way to develop a strategy that withstands forces like…
3 Business Lessons I Learned While Playing Video Games
I grew up playing video games. As I got older, I organized video game tournaments with my friends, sometimes paying twenty dollars with the winner or winners getting the pooled money. I can't tell you the number of times I died in a game, my virtual race car crashed, or…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…