Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
More people are searching for Reddit results and some brands are benefiting
It’s no secret that AI “slop” is taking over the internet, prompting many internet users to look for actual human insights. For now, that often means adding “Reddit” to the end of Google search queries.Reddit, which operates as a collection of forums for people to engage with topics ranging from…
Google kicks off NewFronts with all things AI, retail media
To kick off NewFronts week, Google’s VP of agency, platforms, and client solutions, Kristen O’Hara, started off with a question that she was first to admit was a softball. “In one sentence, could you each tell me your favorite use of AI?” she asked a panel featuring an agency exec,…
How Snapdragon became a household name with sports fans
When tech company Qualcomm and its product brand Snapdragon inked a deal with Manchester United in 2022, CMO Don McGuire never imagined the Snapdragon name would end up plastered on the Premier League team’s kits.Similarly, when Qualcomm first got involved with Formula 1 the same year, there were no plans…
Liquid I.V. is giving its marketing an F1 injection
It’s shaping up to be a hot one in Miami this weekend.That could be good news for Liquid I.V., which for the second year in a row is serving as the electrolyte drink mix and “functional hydration partner” of Sunday’s Formula 1 Grand Prix taking place in the city.Liquid I.V.’s…
What to expect ahead of this year’s NewFronts
Dust off that blazer and start practicing your small talk. Next week, the Interactive Advertising Bureau (IAB) kicks off the industry’s annual dog-and-pony-show season with the NewFronts, where digital platforms like Meta, LinkedIn, Snap, TikTok, Tubi, and YouTube show off their snazzy new toys ahead of traditional studios and broadcasters.Marketing…
Why New York Life shifted its marketing spend from linear ads to sponsorships
About a year ago, New York Life called an audible on its sports marketing.The insurance and financial services brand wasn’t new to the sports sponsorship space, having experience with college basketball and understanding the power of a live sports audience, but CMO Amy Hu said she wanted to shift the…
Tariff changes stand ‘to gut our entire business overnight,’ one small business owner says
Pashion Footwear, which sells flats that convert to high heels and vice versa, is known for its versatility, and founder and CEO Haley Pavone is used to navigating pivots beyond twist-off heels. As a first-time business owner, she’s faced everything from Covid supply-chain disruptions to threats of a ban on…
Ad agencies are counseling brands through tariff uncertainty
Tariffs and broader economic uncertainty are throwing marketing plans into disarray and threatening to derail ad spending. Agencies are hard at work trying to keep clients on track.As tariff rates and regulations seem to change nearly by the minute, and as the economic picture becomes increasingly hazy, agency executives say…
When tariffs hit, how do luxury brands convince consumers to spend even more?
Some Chinese manufacturers on TikTok may have just started using Trump’s tariffs as an excuse to peddle $2 wholesale “Louis Vuitton” bags. But Jhara Valentini has been prepping her luxury clients on how to market during a trade war since last August.Valentini is the founder and president of Valentini Media…
LTK wants to be creators’ post-social platform of choice
Everyone is pivoting to video, and LTK is no exception.Amber Venz Box started as a creator on Wordpress, and founded the platform formerly known as LiketoKnow.it and RewardStyle in 2011 as an affiliate platform for bloggers, which is now often cited as one of the original social commerce platforms. Today,…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…