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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Brands rolled out the green carpet for 4/20 this year
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Puff, puff, pass it on: Cannabis was en vogue for brands this 4/20.The annual day celebrating cannabis…
Paramount is leaning into AI-enabled shoppable TV
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you’re a longtime country fan, or perhaps a recent convert thanks to Beyonce’s Cowboy Carter album,…
Why Ben & Jerry’s gives out 182,000 pounds of ice cream every year
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.We all scream for ice cream. But on April 16, no screaming was necessary for fans of…
Average CMO tenure holds firm at 4.2 years, according to new data
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you’ve got a chief marketing officer, odds are they’re probably still employed at your company by…
Palantir is pitching ad agencies on its AI technology
Palantir, the controversial software company with ties to intelligence agencies, is turning to the agency world as part of its continued efforts to grow its commercial business.The company, which was co-founded by venture capitalist Peter Thiel, has pitched advertising agencies on utilizing its year-old AI platform AIP, according to two…
Everything we know about Chase’s retail media network
Another company is jumping on the retail media bandwagon.Earlier this month, Chase announced the creation of a new business within the company called Chase Media Solutions, which will help advertisers target Chase customers based on their shopping habits.This isn’t entirely new: Chase has been in the business of retail media…
The majority of sports fans are listening to sports audio content: report
For many sports fans, following their favorite athletes on TV, social media, and even at games in person just isn’t enough. The majority of fans also consume sports audio content via podcasts or radio, according to a new report from SiriusXM Media, GroupM, and Edison Research.Those listeners present an opportunity…
NIL deals are distributed evenly between men and women, report says
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s a good time to be playing women’s college sports.Not only did this year’s women’s March Madness…
Maryland passes pair of strong privacy bills
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Wu Tang Clan ain’t nothing to mess with. And when it comes to online privacy, neither is…
The real WrestleMania winner? Peacock
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Cody Rhodes held his newly won WWE Universal Championship belt in his hands and fell to his…
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