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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Spotify created its first audio gaming ad for Netflix’s ‘Happy Gilmore 2’
Ad gamification continues, this time with a new ad for Netflix’s Happy Gilmore 2 on Spotify.Users of the audio app who encounter the ad can play rounds of golf to reveal Easter eggs from the Happy Gilmore universe, hear clips from the film, and access a personalized “happy” playlist.The ad…
Lessons learned from American Eagle’s crash and burn
Could American Eagle’s most expensive campaign to date end up being its most costly mistake?The campaign, which launched last week with actor Sydney Sweeney at the helm, reportedly cost millions of dollars as a big-bet play to reverse declining sales after the company reported a $68 million operating loss in…
Bringing back the ‘Lipotle’ lip stain paid off for Chipotle
Burrito-proof beauty so nice, they had to do it twice.Last year, Chipotle and Wonderskin Beauty came together in an unexpected collab to create a “Lipotle” lip stain, which sold out in a week and drew more than 10,000 emails, posts, and comments on both brand’s channels asking for more.A year…
How advertisers are approaching ads on WhatsApp
WhatsApp once promised to have No Ads! No Games! No Gimmicks!” on its platform. Last month, the news that ads were in fact coming to WhatsApp, which parent company Meta announced at Cannes Lions, prompted plenty of questions about user privacy and concerns about how user data could be used…
Do agencies want to use new generative AI creative tools?
The venture-capital world seems to be betting big on generative AI creative tools, and it wants adland to buy in, too.A number of buzzy, AI-related startups have gotten financial backing from major VC firms. However, with an influx of tools that claim to make ad creation easier, some agencies are…
Brands were all-in on the Coldplay concert couple. Should they have been?
It was the kiss cam seen ’round the world—and on just about every brand account.When the former CEO and former head of HR at software company Astronomer were caught in an apparent moment of infidelity at a Coldplay concert in Massachusetts last week, it immediately set off a social media…
Inside the reality-TV-star-to-influencer pipeline
Contestants on reality shows like Love Island and The Bachelor are supposed to be there to find love, so when drama emerges, they’re often asking: Is this person here for the right reasons?The better question might be: Have the right reasons evolved?For many reality show contestants, the biggest benefit of…
Barbie Dream Fest is the latest way the doll brand is coming to life
For all the little (and big) girls who dream of living in a Barbie world, fantasy is about to get one step closer to reality.Earlier this month, Mattel joined forces with the fan convention company Mischief Management to put on Barbie Dream Fest, dubbed “the ultimate Barbie fan event.” The…
Coworking with Daniel Pahl
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Daniel Pahl is partner, VP of growth at Chameleon Collective, a business consultancy. He’s consulted and served in interim executive roles for brands including Malin+Goetz, The Children’s Place, Lord & Taylor,…
How LinkedIn became a breakout platform for content creators
“LinkedInfluencer” isn’t an official term at LinkedIn HQ, but that could soon change.The Microsoft-owned networking platform created its first influencer program more than a decade ago, but, as video content has become more popular in recent years, its potential as a creator platform has only grown.In 2021, LinkedIn added a…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…