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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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What happens when your social stunt goes terribly wrong?
Dave Mead, chief marketing officer and co-founder of the Austin, Texas-based sparkling mineral water brand Rambler, thought he had landed on the perfect social video idea.The plan was to outfit an old Jeep with the water brand’s logo and current tagline (“Chug Life”) and send it soaring off of a…
Limits on contract redlining are growing in creator marketing
Johanna Voss wants to know why redlining is a problem.Voss, a talent manager, regularly negotiates with brands and agencies on behalf of her influencer clients. In doing so, she’s become accustomed to redlining, or striking out, certain clauses in contracts, often in the terms and conditions section, or the “fine…
MSNBC plans rebrand to MS NOW as part of broader Versant changes
MSNBC is rebranding to MS NOW, which stands for My Source News Opinion World, as the cable news channel prepares for a corporate split from NBCUniversal.According to an internal memo sent to company employees on Monday obtained by Marketing Brew, the rebrand is designed to “accelerate the distinction between the…
Coworking with John Miller
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.John Miller is the founder and president of Scribewise, a professional services marketing agency. He was previously a partner at the PR and branding firm Braithwaite Communications, and he started his…
Want to partner with Liquid Death? Get in line
An all-too-literal guillotine league. Chainsawed sandwiches. A moshpit diaper.Those aren’t just random words jumbled together to test your reading comprehension—they’re the outcome of recent brand collaborations with Liquid Death.The canned-beverage brand has been inking more than sports partnerships in the last year, striking deals with a bevvy of other big…
Looking to partner with a brand parody account? Proceed carefully
Sylvanian Drama, the social media account beloved by brands and 3.5 million followers on TikTok and Instagram, could soon be back with a different name after its latest brand-deal related lawsuit was settled.Since its inception, the account, which is run by creator Thea von Engelbrechten, has featured “Calico Critters” (known…
Why BoxLunch teamed up with Regal ahead of ‘Fantastic Four’
Theaters aren’t just places to see movies—they can serve as a place for fans to gather, hang out, and build community.That’s part of the reason why BoxLunch partnered up with theaters ahead of the release of The Fantastic Four: First Steps.Ahead of the release of the film, the merchandise brand,…
Inside the reunion tour marketing machine
If your TikTok feed looks anything like ours, you’ve probably seen videos of people surprising their dads with tickets to the Oasis reunion tour since it was first announced. Now that the tour is officially underway and brothers Liam and Noel Gallagher are performing together again, said dads are donning…
NWSL teams hit $75 million in sponsorship revenue in a dozen seasons: report
The National Women’s Soccer League is just 13 years old, but it’s already hit $75 million in team sponsorship revenue as of 2024, almost as much as the WNBA’s team revenue of $76 million 27 seasons in, according to a new report from sports and entertainment sponsorship intelligence platform SponsorUnited.While…
Inside the social campaign for ‘Oh, Hi!’
Hunter Ellenbarger didn’t teach Logan Lerman how to talk like an internet girlie—but when Lerman uttered the words, “Girlie, that’s a hard no. Mama, no,” during a video shoot to promote the movie Oh, Hi!, Ellenbarger knew he had social marketing gold on his hands.Ellenbarger is the founder of Star…
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