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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Google returns to court for remedy phase of DOJ ad-tech antitrust trial
Google is heading back to court on Monday for the remedy phase of United States v. Google LLC, where it faced judgment of operating an advertising monopoly.Up to speed: US District Court Judge Leonie Brinkema ruled against Google back in April after closing arguments were given last November, finding that…
Women’s soccer fans are hungry for brands: report
It may be football season now, but fútbol season in the US is close behind.Some brand planning for the upcoming FIFA World Cup, which will be hosted in North America this summer, is well underway for the men’s tournament, but marketers still have plenty of time to score in women’s…
The most effective NFL advertisers from last season: report
If you see a big group of people gathered around a TV during this half of the year, you probably don’t need to clock the jerseys to safely guess they’re watching football.Sports games are among the last standing programs through which advertisers can reach live TV audiences, and “few plays…
Influencers are expanding far beyond their social media channels
Ask twenty-something-year-old women what they think The Cut’s brand is, and their responses might echo what one Redditor put succinctly: “The Cut has been posting insane articles (among some very good journalism) forever.”The publication came onto the fashion scene in 2008 as a section of New York before later expanding…
YouTube goes all-in on AI tools for creators
Creators may be celebrities in their own right, but attendees of YouTube’s creator event Made on YouTube in New York on Tuesday were in for a surprise visit from a more traditional star.The singer Dua Lipa appeared onstage to discuss the beginning of her career when she first started using…
Monday.com reflects the ‘pressure to implement AI’ in new ad campaign for AI tools
The proliferation of AI tools—and the advertising pitching said tools—can be overwhelming. Companies are pivoting to become “AI-first” (only to roll that back shortly after), offering new AI tools, cutting headcount because of AI, or finding some other way to communicate that their company won’t be left behind in the…
Coworking with Ashley Shaffer
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ashley Shaffer is CMO of Redscout, a Stagwell-owned brand strategy and design consultancy. She’s worked in strategy and leadership roles at brands like Netflix, Ideo, Preacher, and Outerknown.How would you describe…
Why Broadway merch is going the subtler route
A Broadway show uses many of the typical avenues to get its name out there, from TV ads and social media campaigns to OOH components across New York City, and even the buzz of celebrity-cast involvement.Then there is the merchandise itself, bespoke pieces often emblazoned with the show’s name or…
On campuses, GenAI companies brand themselves as academic friends, not foes
Academic cheating is an age-old concern. But while students used to peek at classmates’ Scantron sheets to see which bubbles were filled in, there are new tools that some say could supercharge cheating: generative AI.That’s not stopping gen AI brands from marketing themselves to not just college students but also…
How marketers are meeting the moment in 2025
Times are a-changin’. Eighty percent of marketers surveyed think marketing will look completely different 18 months from now, and nearly 90% said that agility is the most important trait for a marketer to have these days, according to a survey conducted by Morning Brew and shared at our annual Marketing…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…