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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Tightening budgets have some marketers opting for AI imagery
A brand puts out a new campaign with imagery that looks like it could be AI-generated, eagle-eyed observers point out that said campaign is likely AI-generated, backlash ensues, the brand (sometimes) makes a vague statement of acknowledgement, and everyone moves on. Rinse and repeat.That cycle has come for big-name brands…
When your fans love other sports, join along, Topgolf says
Football players love golf, but do golfers love football?At Topgolf, the high-tech indoor golf chain, it seems they do. The brand surveyed its customers and found that more than 80% of them are football fans, according to VP of Brand Marketing Katie Van.That’s why Topgolf’s latest campaign is about football,…
Google ad-tech antitrust trial remedy phase, day 4: The nitty-gritty
A puzzling question came on day four of the remedy phase of United States vs. Google LLC, in a federal courtroom in Alexandria, Virginia, when the Google team questioned Jon Weissman, a computer science professor at the University of Minnesota.Google’s lawyers asked him if he knew whether AdX, Google’s ad…
Disney says its committed to linear TV amid declines in ad revenue at A+E
Disney and Hearst are reportedly exploring a sale of A+E Global Media, a joint venture between the two companies that operates cable networks A&E, History, and Lifetime, according to a July report from Deadline. But whoever might be interested in buying up the joint venture is likely to find a…
At this year’s Ryder Cup, golf looks cooler than ever
For many people, golf used to be that thing your dad would do way too early on a weekend morning with his shirt tucked into a very unfashionable pair of khakis. But Dad might just run into Justin Timberlake and Travis Kelce or LeBron and Bronny James the next time…
Trump orders sale of TikTok to US investors
A US TikTok, it seems, is actually coming.The sale of TikTok’s US operations was made nearly official Thursday via an executive order from President Trump, executing the terms of the divest-or-ban law that required TikTok’s Chinese parent company ByteDance to cede control of the app’s domestic operations to US-based owners…
Day 3 of the Google ad-tech antitrust trial remedy phase
At one point during day three of the remedy phase of United States v. Google LLC, taking place in a federal courthouse in Alexandria, Virginia, US District Court Judge Leonie Brinkema said that her favorite words are “we settled.”The DOJ’s and Google spent the day discussing the technical aspects of…
Day 2 of Google’s ad-tech antitrust trial remedy phase
Lawyers for Google and the US Department of Justice were once again in a federal courtroom in Alexandria, Virginia, to present their cases during day two of the remedy phase of United States v. Google LLC.While some of yesterday’s proceedings were spent on both sides’ opening arguments, today they were…
How brands market accessories to build awareness and affinity
On his latest album, Justin Bieber kicks off a song about his wife, Hailey Bieber, referencing her “iPhone case” with “lip gloss on it.”To many, including her husband, Bieber’s brand Rhode Skin has become known as much for its products as the cases that hold and display them. In addition…
Why your latest romance find might come from a brand
Tired of the doom and gloom in the news cycle? Perhaps a brand can interest you in a romantic distraction.As romance shows like The Summer I Turned Pretty take social media by storm, as brands like Audible, Neutrogena, Vera Bradley, and even Doritos have rolled out campaigns that are meant…
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