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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Why some brands went beyond social to celebrate Taylor Swift’s album release
The US might only have 11 federally recognized holidays, but a Taylor Swift album release day just might qualify as No. 12—especially if brand celebrations are taken into account.On October 3, Swift released her twelfth studio album, The Life of a Showgirl, and several brands used the opportunity to up…
Disney more than doubles postseason revenue with WNBA Finals ad sales
The Las Vegas Aces are on fire in the WNBA Finals, with the potential to sweep the Phoenix Mercury and win the championship in four games tonight.The Disney ad sales team has already recorded a clean sweep of a different kind, having sold out of ad inventory for the first…
As FCC considers loosening media ownership rules, one commissioner points to Jimmy Kimmel suspension as cause for concern
The Federal Communications Commission is in the middle of reviewing a cap preventing entities from owning broadcast TV stations that reach more than 39% of the national TV audience, as well as reviewing other existing media ownership rules and limits. But first, at the FCC’s September meeting, at least one…
How creator Jake Schroeder unlocked a comedy and audio niche tailor-made for brands
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.TikTok creator Jake Schroeder tries to post at least two ballads a day.They’re entirely original songs, usually performed by the singer-songwriter as he plays…
How the NFL is revitalizing its football merch
Being a football fan is basically a full-time job. To promote its latest collections from NFL Shop, the league’s marketing arm is leaning into the idea of professional fandom.In a campaign that rolled out during kickoff last month, more than 60 NFL fans rep merch from various teams as NFL…
Coworking with Brit Starr
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Brit Starr is CMO of…
10 college football players for marketers to watch
American football has among the largest rosters in sports, and with hundreds of college football teams across the country, the number of athletes for brands to sponsor is big enough to make anyone’s head spin.In the NIL era, marketers have an opportunity to predict the next sports star before they…
The art of the celebrity ad deal
It was a summer of celebrity brand deals in the spotlight: KATSEYE x Gap, Gavin Casalegno x Dunkin’, and of course, Sydney Sweeney x American Eagle.They were buzzy, costly, and omnipresent. Though a celebrity-fronted campaign might be common, Keith Gelman, founder of entertainment marketing agency Talent Partnership Advisors, said that…
How the National Park Service became a social media behemoth
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.This story is the fourth in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your…
Inside the marketing behind consumers’ favorite food fad
Protein was once something that only athletes and gym aficionados paid much attention to. But in 2025, tracking protein intake feels like something just about everyone is doing, and in many cases actively looking to increase—to the extent that it’s driving a cottage-cheese resurgence.As interest in protein consumption, especially among…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…