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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How Tower 28 is using scripted comedy to break through
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.If you can’t beat ’em, entertain ’em.Tower 28 has made…
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Everything old is new again—or, maybe, made new again.In recent brand campaigns from brands including Columbia Sportswear, Gushers, Pringles, Tootsie Roll, and Acuvue, marketers have dug back into the brand archives, sometimes even tapping into existing fandoms around past campaigns, to both reimagine the work for today’s audiences and lean…
Energy drink brands left the gym for the NYC marathon
Energy drinks are often spotted in the hands—or gym bags—of the most muscular-looking guys around. But it’s not only gymfluencers in need of a pick-me-up, and energy drink brands Celsius and C4 Energy are making efforts to connect with a broader range of fitness and health communities.At the New York…
Coworking with Sophie O’Rourke
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Each week, we spotlight Marketing Brew readers in our Coworking…
How a home invasion turned into marketing gold for Owala
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.In 2024, Binoy Zachariah, a musical artist and tennis coach…
Why brands like Ramp, Whataburger, and Hellmann’s are sponsoring weddings
Getting married can be quite a production. There’s the venue, food, drinks, dessert, flowers, decorations, and invitations to think about, not to mention the couple’s attire, officiant, photographer, videographer, entertainment, and a wedding party to choose as part of the perfect day.So it’s no surprise that some couples are keen…
Inside ‘On Brand’ with the show’s very first winner
Bianca Fernandez, a former pre-law student turned digital marketer, never thought she’d be on a reality TV show—let alone win one.Fernandez is the inaugural champion of On Brand with Jimmy Fallon, a competition reality series on NBC that pits 10 contestants against each other to pitch creative campaigns to national…
As run clubs surge, brands flock to marathon sponsorships
With the New York City Marathon on Sunday, pavement-pounding is set to reach a high throughout the city. But during weekend mornings in major cities around the country, you’d be hard-pressed to avoid crowds of runners getting their steps in together.“If I’m in San Francisco any weekend morning, I cannot…
United is capitalizing on the growing link between fashion and football
The tunnels of major sports venues have come to be known as fashion runways. For its latest campaign, United Airlines is turning tarmacs into very literal runways for athletes.United, which serves as the official airline for eight NFL teams, caught wind of the growing crossover between fashion and football, including…
It’s not a brand. It’s a lifestyle
Want to be a brand for the rich and famous, or one that fits the average consumer’s lifestyle? Many brands are looking to be both.At a time when many people are scaling back on big purchases, yet aspirational content on social media continues to thrive, some more accessibly priced brands…
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