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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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As dupe culture resonates, brands are leaning in
New TikTok challenge: Try to scroll the app for 10 minutes before a creator attempts to stop finger traffic by proclaiming that they’ve found “the PERFECT dupe!”There are more than 320,000 videos under #dupe on TikTok (plus all the niche and brand-specific tags, like #makeupdupe or #skimsdupe). And while the…
More people are searching for Reddit results and some brands are benefiting
It’s no secret that AI “slop” is taking over the internet, prompting many internet users to look for actual human insights. For now, that often means adding “Reddit” to the end of Google search queries.Reddit, which operates as a collection of forums for people to engage with topics ranging from…
Google kicks off NewFronts with all things AI, retail media
To kick off NewFronts week, Google’s VP of agency, platforms, and client solutions, Kristen O’Hara, started off with a question that she was first to admit was a softball. “In one sentence, could you each tell me your favorite use of AI?” she asked a panel featuring an agency exec,…
How Snapdragon became a household name with sports fans
When tech company Qualcomm and its product brand Snapdragon inked a deal with Manchester United in 2022, CMO Don McGuire never imagined the Snapdragon name would end up plastered on the Premier League team’s kits.Similarly, when Qualcomm first got involved with Formula 1 the same year, there were no plans…
Liquid I.V. is giving its marketing an F1 injection
It’s shaping up to be a hot one in Miami this weekend.That could be good news for Liquid I.V., which for the second year in a row is serving as the electrolyte drink mix and “functional hydration partner” of Sunday’s Formula 1 Grand Prix taking place in the city.Liquid I.V.’s…
What to expect ahead of this year’s NewFronts
Dust off that blazer and start practicing your small talk. Next week, the Interactive Advertising Bureau (IAB) kicks off the industry’s annual dog-and-pony-show season with the NewFronts, where digital platforms like Meta, LinkedIn, Snap, TikTok, Tubi, and YouTube show off their snazzy new toys ahead of traditional studios and broadcasters.Marketing…
Why New York Life shifted its marketing spend from linear ads to sponsorships
About a year ago, New York Life called an audible on its sports marketing.The insurance and financial services brand wasn’t new to the sports sponsorship space, having experience with college basketball and understanding the power of a live sports audience, but CMO Amy Hu said she wanted to shift the…
Tariff changes stand ‘to gut our entire business overnight,’ one small business owner says
Pashion Footwear, which sells flats that convert to high heels and vice versa, is known for its versatility, and founder and CEO Haley Pavone is used to navigating pivots beyond twist-off heels. As a first-time business owner, she’s faced everything from Covid supply-chain disruptions to threats of a ban on…
Ad agencies are counseling brands through tariff uncertainty
Tariffs and broader economic uncertainty are throwing marketing plans into disarray and threatening to derail ad spending. Agencies are hard at work trying to keep clients on track.As tariff rates and regulations seem to change nearly by the minute, and as the economic picture becomes increasingly hazy, agency executives say…
When tariffs hit, how do luxury brands convince consumers to spend even more?
Some Chinese manufacturers on TikTok may have just started using Trump’s tariffs as an excuse to peddle $2 wholesale “Louis Vuitton” bags. But Jhara Valentini has been prepping her luxury clients on how to market during a trade war since last August.Valentini is the founder and president of Valentini Media…
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