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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Under the hood of Nascar’s social media strategy
This story is the eighth in a series about how marketers for sports teams and leagues around the world approach social media strategy.Motorsports fandom in the US is getting turbocharged. And while many people may associate the boost with Formula 1 and Netflix’s Drive to Survive docuseries, F1 isn’t the…
In the wake of a polarizing election, mental health apps seek to reach all users
On Nov. 5, as the world waited with bated breath to find out the outcome of the US presidential election, the mental health app Calm saw a prime advertising opportunity.The company, which offers subscribers meditation recordings and other products, ran ads on ABC, CNN, and Comedy Central offering viewers “30…
Appeals court upholds law to ban TikTok
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Get your TikTok Shop hauls in while you can.On Friday, a federal appeals court in DC upheld…
Despite controversy, principal-based media buying is attracting interest from advertisers
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Media agencies are making a lot of noise about a controversial strategy to win new business.The practice,…
How brands are navigating Gen Alpha marketing
At the start of this year, a video of 8 year-old twins Haven and Koti Garza went viral for proclaiming their status as Gen Alpha influencers.The video, posted from the Garza Crew account run by the twins’ mom, seemed designed to poke fun at critiques of young influencers. “Of course…
Recalibrating the valuations of women’s sports franchises: report
Women’s teams and leagues in the US have had quite the year, but they’re still playing catch-up when compared to men’s sports.Given the fact that women’s teams and leagues still tend to have fewer resources, media coverage, and infrastructure than men’s sports properties, “a new blueprint for team valuations is…
Coworking with Joy Howard
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Joy Howard is chief marketing officer at Back Market, a marketplace specializing in refurbished tech. Previously, Howard has also served as CMO of both Lyft and Sonos, and she’s served in…
Walmart’s retail media offering isn’t coming for Amazon’s anytime soon, buyers say
Walmart is the biggest and (quite literally) bluest retailer in the US, minting hundreds of billions in retail sales and making billions in digital advertising revenue.In the eyes of advertisers, though, it still doesn’t hold a candle to Amazon.Even though Walmart has made strides growing its retail media platform, advertisers…
After building out AI initiatives, agencies are looking to streamline
In January 2024, Publicis rolled out a surprise for its 100,000 employees: It sent each one a personalized video message wishing them a happy New Year.But CEO Arthur Sadoun and other Publicis execs didn’t spend months recording the messages. Instead, the holding company used AI to customize the videos, complete…
Coworking with Joe Perello
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Joe Perello is CEO of Props, a performance-driven creator content platform. He previously served as New York City’s first-ever chief marketing officer, and he served as VP of business development for…
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