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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
A Madison Avenue makeover capped off 2025, with Omnicom becoming the largest holding company in the world after acquiring IPG. At the first big ad industry event of the year, the company leaned on its combined strength to pitch the new and improved Omnicom to advertising clients.At CES this month,…
Coworking with Vanessa Chin
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Vanessa Chin is SVP of marketing at System1, a UK-based market research platform that measures creative effectiveness. She was previously marketing director and in-house studio lead at Aldi US, and she…
‘We all hate ads’: How Liquid Death is keeping social marketers on their toes
Nothing’s being watered down here.Liquid Death, which began as a canned-water company in 2017, has amassed more than 14 million followers across TikTok and Instagram, which Dan Murphy, the brand’s SVP of marketing, attributes to a commitment to making people laugh. In recent years, the brand has put out memorable…
Why creators are taking the reins on event hosting
You’ve heard of celebrity meet and greets. Welcome to the era of the creator meet-and-greet.In the last year, creators across industries have taken it upon themselves to get out into the world and engage with their fandoms IRL, ranging from podcast tapings to book tours and run clubs.“It feels like…
Disney nearly sold out of ad inventory for college football championship
With less than two weeks to go until the College Football Playoff (CFP) National Championship, the ad sales team at Disney, which holds the exclusive media rights to the CFP, is “damn close” to selling out, according to Jim Minnich, SVP of revenue and yield management.Even in a calendar period…
Disney details vertical video efforts and AI-aided media planning for 2026
At CES, it’s the most wonderful (read: busiest) start to the year. And just like it has in years past, Disney didn’t hold back with a slew of ad innovations at its Global Tech & Data Showcase in Las Vegas on Wednesday.While last year’s showcase touted capabilities like gamified ads…
Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of the Winter Olympics, NBCUniversal is raking it in. The company sold out of ad inventory for the 2026 Milan Cortina Games this week, with more than 100 new advertisers joining the fray and marketing the most linear and digital revenue the broadcaster has brought in in Winter Olympics…
How Michelob Ultra is building its Olympics strategy, one Games at a time
As a sponsor of Team USA since the 2024 Summer Olympics and Paralympics in Paris, Michelob Ultra’s approach to the Games spans multiple sports and athletes. But ahead of the Games in Italy next month, the beer brand is lacing up its ice skates as it prepares to throw its…
Under the hood of the Williams F1 team’s 2026 rebrand
The F1 paddock is a colorful place—and we mean that literally. Ferrari is known for its iconic red. McLaren lives by papaya orange. And in 2026, the Williams team wants to become synonymous with its refreshed blue color palette.The team’s colors aren’t the only thing getting an update in the…
Coworking with Steve Rotter
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Steve Rotter is CMO of DeepL, an AI-powered translation service. He has also served as CMO at the software companies FourKites, OutSystems, and Acrolinx.Favorite project you’ve worked on? By far, it’s…
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