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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Ashley Shaffer
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ashley Shaffer is CMO of Redscout, a Stagwell-owned brand strategy and design consultancy. She’s worked in strategy and leadership roles at brands like Netflix, Ideo, Preacher, and Outerknown.How would you describe…
Why Broadway merch is going the subtler route
A Broadway show uses many of the typical avenues to get its name out there, from TV ads and social media campaigns to OOH components across New York City, and even the buzz of celebrity-cast involvement.Then there is the merchandise itself, bespoke pieces often emblazoned with the show’s name or…
On campuses, GenAI companies brand themselves as academic friends, not foes
Academic cheating is an age-old concern. But while students used to peek at classmates’ Scantron sheets to see which bubbles were filled in, there are new tools that some say could supercharge cheating: generative AI.That’s not stopping gen AI brands from marketing themselves to not just college students but also…
How marketers are meeting the moment in 2025
Times are a-changin’. Eighty percent of marketers surveyed think marketing will look completely different 18 months from now, and nearly 90% said that agility is the most important trait for a marketer to have these days, according to a survey conducted by Morning Brew and shared at our annual Marketing…
Netflix and Amazon ink DSP partnership
Streaming rivals Netflix and Amazon are teaming up.Netflix advertising inventory will be available on Amazon DSP starting in Q4, the companies announced Wednesday in a press release. The inventory will be available in almost all of the countries in which Netflix has an ad tier, including the US and UK,…
Inside the social media frenzy around ‘The Summer I Turned Pretty’
Got a ton of people on the internet talking about the same thing for a day? Brands might rush in. Got a ton of people talking about the same thing for weeks on end? Brands will rush in.That’s exactly what has happened over the last two months amid the third…
How Gamefam’s chief business officer is looking to get even more brands on Roblox
When a Gen Zer or Gen Alpha kid plays a Roblox game or engages with an in-game activation, there’s a good chance that Gamefam had a hand in creating it.The game developer is behind several popular Roblox games like Barbie DreamHouse Tycoon and RoBeats, and is a key player in…
Red Antler’s CCO on the new era of brand building
The design landscape is changing rapidly. In some ways, it’s more accessible than ever as AI tools flood the market and AI companies pitch consumers and businesses alike on its ease of use. In others, it’s becoming more difficult to balance the need for personalization, the myriad touchpoints, finding ways…
Sydney Sweeney campaign was ‘worth every single dollar’
American Eagle CMO Craig Brommers has no regrets about those Sydney Sweeney ads.Despite customer backlash to the apparel brand’s “Sydney Sweeney Has Great Jeans” campaign, which largely centered on the use of language that some described as racially coded, Brommers told us that AE’s most expensive campaign to date was…
How NBCU’s Lindsay Vogelman focuses on marketing metrics that matter
Brands talk a lot about evolving marketing to keep up with the speed of culture, but how are they updating their measurement capabilities?For Lindsay Vogelman, NBCUniversal’s SVP of strategic partnerships and partner marketing, platform distribution and partnerships, measuring impact and navigating growth is central to her work helping to boost…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…