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Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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As Attacks Expand, Congressional Black Caucus Fights Forward
It is an early Wednesday morning on Capitol Hill. With just days to go before a long-awaited congressional recess, Congressional Black Caucus (CBC) members are holding a press conference centered on the "recent attacks on Blackness and our fundamental rights." In a press room steps away from the U.S. Capitol…
Taskrabbit CEO Ania Smith: The C-Suite Interview
Prior to becoming the CEO of Taskrabbit three years ago, Ania Smith worked in pivotal roles at Uber, Airbnb, Walmart and Expedia. But one of the most formative experiences in preparing her for her current CEO role, she says, was a “gap year” she took with her family in Buenos…
The Secret To Culture At Cohesity Is In Their First-Line Leaders
The most important thing a leader can do is inspire their first-line managers to be the best they possibly can. You have to train them, inspire them, and as CEO, make yourself accessible to them. —Sanjay Poonen, President and CEO of Cohesity How do you foster a culture of servant…
3 Lessons I Learned From Transforming My Company With AI
About 15 years ago, I noticed the revenue of my company had flatlined. I work in the language-services industry, and at the time, we were primarily providing translation services through humans. Large technology clients had stopped buying from us, and we were determined to uncover the problem.As it turned out,…
You Can’t Fix Recruiting Without Incorporating Freelance Talent
A recent report by Aptitude Research describes the challenges companies face in identifying and attracting candidates to fill critical resourcing needs. Sourcing, the first step in recruiting, matters because it is ‘top of the funnel’ in attracting the right talent, the mix of technical expertise, experience, and business and interpersonal…
18 Comms Pros Share Examples Of How Video Can Drive Conversions
Businesses continuously seek innovative ways to drive conversions and elevate their online presence, and video has emerged as a formidable tool for engaging audiences and compelling them to take action. From captivating product demonstrations to emotionally charged storytelling, video marketing has proven its prowess in influencing consumer behavior and boosting…
5 Ways to Effectively Manage Conflict (and Stay Calm Doing It)
Conflict is normal. I don't know anyone who gets along with their spouse, boss or best friend 100% of the time. However, some people find themselves in conflict far less often than others, and when they do, it's not as severe.Some people also recover from conflict more quickly and easily.…
3 Ways To Improve Your Job Satisfaction Without Starting All Over
Feeling unhappy at work? Maybe your projects don’t excite you. Or your colleagues are constantly dragging you down. Or your organization’s values are misaligned with yours. No matter the exact source of your discontent, you might feel like you need to change everything about your career to feel happier. You…
The ‘Punishment Tax’ and ‘Risk Tax’ Are Hurting Working Women
It's no secret that women often have to go above and beyond to prove themselves in professional settings where male colleagues don't face the same level of scrutiny.In fact, one recent study found that women whose job performance was rated higher than men's were judged as having less leadership potential…
5 Reasons Why Offering Free Services Make You Inferior
Establishing yourself as an entrepreneur requires laser focus. What is more important, the marketing strategy, building a team or raising capital? A frequent misconception is that you must provide your services or products for free as a newbie in the industry to grow brand awareness. The freemium business model became…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…