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Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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I Built A $10 Billion Business, and I Credit It All to This One Question
When I was starting a new insurance company 32 years ago, I called our core group of five leaders around a small table to talk about wish lists.I gave them this sentence: "I want to work for a company that…"Fill in the rest for yourself, I told them. Write down…
How To Write A Powerful Résumé Summary, With Examples And AI Links
In a way, your résumé summary is a miniature elevator pitch - an overview of your skills and achievements, designed to attract the attention of a recruiter. Imagine, if you will, that the hiring manager will only see your résumé summary - what accomplishments and abilities would you highlight? What…
Employers Are Committing To Diversity Through This Work-Culture Addition
What makes us tick? Merriam-Webster defines this idiom as “the things that cause someone to behave a certain way: the feelings, opinions, concerns, etc., that are parts of someone's personality.” As a society, we’re continually learning more about the attitudes, behaviors and actions of people – especially in the workplace.…
Why Successful Collaboration Comes Down to Proper Team Balance
The wrong way to approach values is obvious: You've seen the movie Office Space when the boss calls everyone together to unveil a new banner on the wall asking, "Is This Good for the Company?" As far as that value exercise goes, everyone looks at the banner, but that's about…
The Ohio State University Names Ted Carter To Be Its New President
The Ohio State University (OSU) has announced that it’s appointed Walter “Ted” Carter Jr. to be its next president. Carter, 64, currently the president of the University of Nebraska system, will be OSU’s 17th president. He is scheduled to take office on January 1 of next year. Carter succeeds Kristina…
Thinking About Using English Ads In Spanish-Language Media?Think Twice
Over the past few months, several industry colleagues have asked me the same question: Should our clients air English-language creative work in Spanish-language media outlets? Before I share my perspective, it is important to mention that historically most Spanish-language media companies have not accepted ads in English, mainly for fear…
In Times of Uncertainty, Is Employee Transparency Helpful?
Every business will run into uncertainty at some point. Unsettled times, almost by definition, are challenging to navigate, and pose an additional challenge for employee managers and other leaders: how transparent should they be with staff members?It's important to recognize at the outset that there are reasons to be frank…
A New Magic Show Hits Broadway
When he was just four-years-old Antonio Díaz was given a magic book that transformed the course of his life. In an instant the boy from Badia del Vallès, a town outside Barcelona, became enchanted with magic and illusions. “I became obsessed with sleight of hand,” says Díaz. “I practiced with…
3 Ways To Overcome Rejection and Turn It Into Power
Throughout the journey of starting, launching and growing a business, you'll feel like you're on a never-ending rollercoaster of highs and lows. One day you're jumping for joy because a big customer says yes to launching your new product in thousands of stores, and then the next day, you'll be…
CSR And ESG Face New And Familiar Threats
The past several years have tested Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) departments everywhere. From a raging pandemic to armed conflict in Europe and a climate crisis to boot, the list of global challenges keeps growing longer. A new survey is raising alarm bells that without…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…