Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of course, considering that clients do…
Forward-thinking companies are embracing user experience (UX), but it can be challenging to understand what aspects to prioritize. The lure of a quick fix for usability issues is compelling. However, it's essential to tailor UX to your budget and needs while avoiding shortcuts in the discovery and design process. A…
We're all familiar with the traditional, top-down organizational hierarchy: a team reports to one manager, and that manager reports to a senior manager, and so on. But what happens when there is a power shift, and teams report to multiple managers at the same time? The matrix organizational structure, first…
This is the published version of Forbes' Future of Work newsletter, which offers the latest news for chief human resources officers and other talent managers on disruptive technologies, managing the workforce and trends in the remote work debate. Click here to get it delivered to your inbox every Friday! It’s…
In a world where headlines constantly remind us of the challenges faced by underrepresented groups in the business world, pursuing entrepreneurship as a career might seem daunting for young women. The recent oscillations in the business landscape, particularly about diversity, equity and inclusion (DEI) efforts, have left many wondering about…
By Selin Kesebir, Associate Professor of Organisational Behaviour, London Business School Leadership advice is abundant—it’s in your podcast stream, LinkedIn feed, and the airport bookstore. With so much guidance available, you might well wonder how to tell good advice from bad and avoid being misguided by ostensibly helpful ideas. The…
Are you gearing up to launch an internal customer service initiative? Well, you've come to the right place. I'm happy to equip you with insights that can catapult your initiative into success if you choose to do it on a DIY basis.Before we dive into the details, let's take a…
September is the month of possibility. It’s blank notebooks and new pens. A fresh start and a chance to finish the year with a bang. As F. Scott Fitzgerald wrote, “Life starts all over again when it gets crisp in the Fall.” But all that possibility comes at a price.…
The “nudge theory” of behavioral economics tells us that people are much more likely to commit to an option if it is the default, as opposed to something they have to actively opt into. So why aren’t we doing more in education to put students on a path to success…
Two-time Super Bowl Champion, five-time NFL MVP and Pro Football Hall of Fame member Peyton Manning knows what it takes to lead a team to success. Over the course of his career as starting quarterback for the Indianapolis Colts, then the Denver Broncos, the superstar athlete became as well known…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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