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Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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The Data CEOs And Workers Need To Know
Many of America’s big bosses want their employees back in the office ASAP, arguing that sharing a physical workplace makes them more creative and productive. But is that impulse based on good evidence? Or is it just “executive nostalgia?” By Jena McGregor, Forbes Staff CEOs love data. It drives decisions…
A Strategic Guide For Startups
Qamar Zaman is an American Entrepreneur and the Founder of KISS PR Brand Story. In the dynamic field of public relations and marketing, three primary media types form the crux of a comprehensive strategy: owned, paid and earned media. Startups that master these three media types lay the foundation for…
How This Under 30 Lister Has Brought Free Tampons To More Than 30,000 Bathrooms
Think this is nice? It’s a version of the weekly Under 30 newsletter and would be even better in your inbox. This summer, I got the opportunity to sit down with 15 of our Ohio-based Under 30 listers to hear about their entrepreneurial journeys ahead of our 2023 Forbes Under…
Texas Decimates Many Local Laws
In the intricate landscape of employment law, the Lone Star State has recently taken a bold step by preempting local laws and ordinances that surpass or conflict with state laws, such as Austin’s Fair Chance Hiring Ordinance, or “ban the box” law. This move carries significant implications for employers in…
Follow The Incentives And That Will Tell You Everything You Need To Know About A Company’s Culture
It seems to workers that upper management’s strategies and actions are often cloaked in mystery, as they secretly plot in their buttressed conference rooms while employees are left on the outside looking in. To understand why your managers do certain things, you need to follow the incentives offered by the…
Why Brand Building Is So Important For Startups
Founder of Prosh Marketing, a fractional CMO & marketing agency that helps startups & SMBs build their marketing practice and go to market. When it comes to startups, building a strong brand is not a luxury; it’s a necessity. With fierce competition and constant noise, branding serves as an essential…
Mortgage Rates Hit 21-Year High, Surpassing 7%
This is a published version of the Forbes Daily newsletter, you can sign-up to get Forbes Daily in your inbox here. Good morning, This week, wildfires continued to rage in Maui, and at least 111 people have died. What is now the deadliest fire in recent U.S. history was spread…
20 Ways A Company Can Increase The Diversity Of Its Job Applicants
In the pursuit to create a more diverse, equitable and inclusive work environment, companies are seeking the best strategies to increase the number of diverse applicants applying to job openings. While hiring more diverse candidates sounds simple enough, even when organizations take specific measures to improve DEI, their efforts sometimes…
12 Common SEO Errors To Avoid When Optimizing A Site For Voice Search
As voice search becomes more and more popular among internet users, companies are looking to optimize their websites to capitalize on the shift away from text-based searches and ensure that they rank higher in voice-based search results. Because voice search is still fairly new, however, best practices for SEO in…
20 Reliable Methods Coaches Can Use To Land New Clients
One of the most pertinent challenges for coaching professionals is securing a consistent stream of new clients. From networking and referrals to content marketing and social media outreach, coaches can employ a myriad of techniques to attract potential clients. However, uncovering the ultimate strategy that consistently brings in qualified leads…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…