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Leadership
Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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The Key to Marketing a Mom and Pop Business
Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events?As with many things in business, you can only find out through trial and error, says Rus Graham,…
20 Underappreciated Qualities Agency Pros Value In Their Sales Peers
When it comes to hiring salespeople, many companies focus on traditional hard skills and standard qualifications, such as knowledge of specific software, cold-calling experience, project management abilities or certain certifications, to find the best fit for a role. However, making conventional sales skills the top hiring criteria can lead to…
3 Productivity Tips That Turned Me Into a Multimillionaire
Whether you are a business owner or an entrepreneurially-minded employee, staying motivated and productive is the key to success. If you can keep going when everyone else gives up, you will automatically have an advantage. But it can be hard to stay productive, especially when you are not seeing results…
15 Coaches Share Lessons They Learned From Standout Group Sessions
Coaches cherish those extraordinary times when an organizational or team coaching session they are running has a profound impact in both the participants’ lives and the coach’s approach to future group engagements. Such transformative group experiences stand out not only for being highly gratifying, but also because they provide valuable…
5 SWAT Team Practices That Every Leader Should Know
The question of what creates elite performance in a team is a frequent topic for leadership discussions. The strategies and approaches for creating elite performance are myriad, as are the number of "leadership gurus" who, for a price, will teach you their foolproof method for forging a high-performing team.Yet, despite…
This Is Not Just Another Sales Tool
If you're ready to improve your win rate or just stuck, try this one. The easiest position to take in any business case is the status quo. That's a lesson salespeople learn often, and often the hard way. Identifying who in your pipeline is an actual target versus who’s going…
When It Comes To Recruiting, Imagination Beats Precision
CEO at Cielo. Global talent acquisition partner, helping organizations illuminate talent for a brighter future. In the middle of the Great Resignation, researchers from Harvard University and Accenture found that companies were rejecting millions of qualified candidates despite being desperate for workers. What was the problem? While the report uncovered…
What Do Airports And Emergency Rooms Have In Common?
Caryn Seidman Becker impressed me in twenty minutes. Knowing what I’ve now learned about her absolute commitment to productivity, it is no surprise to me that her charm was as disarming as it was efficient. Seidman Becker is the CEO of CLEAR, a company that many of us know from…
Women’s Health Ads Remain Censored; CIJ Files FTC Complaint in Reply
“What is VMS?” During the 2023 Super Bowl, Astellas Pharma aired an ad featuring actress actress Carmella Riley asking women that very question. The 30-second spot (which likely cost around seven million dollars) helped educate women about vasomotor symptoms, commonly known as VMS - hot flashes and night sweats that…
Considering whether now is the right time to buy a home
There is a lot of interest in the housing market these days. Following a tremendous run-up in real estate prices during the COVID pandemic and a steep increase in mortgage interest rates in 2022, many predicted (or are still predicting) that a housing crash is inevitable. That prediction has yet…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…