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Leadership
Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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Differences Between Marketing And Advertising
Geoff Crain is Senior Director, Sales & Marketing at Kingstar Media. The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have overlapping roles, it is essential to understand the unique goals and approaches of…
HR’s Path To Efficiency And Influence
Chief Strategy Officer, SEI. There's no denying that running a successful business involves some degree of complexity. From production and marketing to customer service and HR, each aspect of operations has its unique set of tasks and tools to manage. At a minimum, you must juggle numerous processes, employ a…
Working From Home Leads To Decreased Productivity, Research Reveals
The global pandemic has led to unprecedented shifts in work dynamics, with a massive transition to remote work. That said, a new study now stirs the waters of the ongoing debate about the efficiency and effectiveness of working from home, reported Fortune. WFH Research’s latest working paper, conducted by Stanford’s…
University Of Texas, Coursera Launch Historic Certificate Partnership
The University of Texas and Coursera, the online learning platform and a pioneer of Massive Open Online Courses (MOOCS), are launching a large-scale, industry-recognized micro-credential program. The collaboration was announced today in a blogpost by Coursera. Through the new partnership, every student, faculty, and staff (and even alumni) across all…
Mirvie Receives $4.6 Million Grant From The Gates Foundation To Study Preeclampsia, A Leading Cause Of Maternal Mortality Worldwide
Mirvie, a pioneer in predicting unexpected pregnancy complications, today announced a $4.6 million grant from the Bill & Melinda Gates Foundation to support the company’s efforts to predict unexpected pregnancy complications before they happen by revealing the underlying biology of each pregnancy for women on a global scale. Specifically, the…
19 Agency Pros Share Dream Topics They Would Join A Panel To Discuss
Agency professionals must stay informed about the latest trends and industry insights to excel in the fast-paced and ever-evolving world of marketing and advertising. While attending panel discussions on relevant topics is a great way to do so, actually serving as a participant on a panel can be just as,…
18 Proven Methods For Leveraging Supporters To Amplify Your Mission’s Impact
The key to success lies not only in a compelling mission, but also in mobilizing a dedicated network of supporters who can help spread the word and propel the cause forward. While attracting donors is crucial, converting them into enthusiastic advocates can significantly enhance your nonprofit's reach and impact. Below,…
20 Ways To Find A Happy Middle Between Blind Trust And Micromanagement
Finding a middle ground between blind trust and micromanagement is a challenge faced by countless executives and entrepreneurs. On one end of the spectrum, some leaders adopt a hands-off approach, placing faith in their team members to meet expectations without imposing significant oversight. This approach may cultivate a sense of…
Spotlighting The Mother-Founder Founding Teams Of The 50 Over 50 List
The bond between mothers and daughters is one of the most powerful that can exist—and for a few members of the Forbes 50 Over 50 list, that bond is fueling entrepreneurial growth. By Victoria Kempter, Contributor What do make-up brand Anastasia Beverly Hills, snack company SkinnyDipped and coaching platform Medley…
Should We Downgrade Fitch Or The USA?
Yesterday, Fitch issued a downgrade of US long-term debt from AAA to AA+. Is there a universe in which this makes sense or is it Fitch that deserves a downgrade? First and foremost, it needs to be made clear that it is impossible for the United States to be forced…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…