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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Gold Coin Business Run by Married Couple Turns Deadly
Jim and Pamela Fayed seemed to have it all—two beautiful daughters, a sprawling horse ranch in California, and a gold exchange business that raked in millions every year. But all that glitters is not gold. The Fayeds also harbored a deep secret that would destroy both their lives.Related: The Art…
I Watch Great Teams Make These Business-Destroying Mistakes All The Time. Here’s Where They’re Going Wrong.
In my 20+ year career as an entrepreneur who's built, acquired, and sold numerous successful businesses, I've observed several factors that can take an otherwise amazing team and viable business idea and drive it into the ground:Not fully understanding who you serve (who your customers are).Selling what you've got rather…
What Is Modern PR, and Why Is it Crucial for Your Brand?
In order for brands to succeed in today's cutthroat and highly competitive digital environment, sharing the right message at the right place at the right time is paramount not just to survive but also to thrive.The biggest gamble that brands can make is to overestimate their own capabilities, thinking that…
9 Traits to Watch for When Hiring in 2023
Every business owes its success not just to its leaders but also to the employees who carry out the day-to-day operations. But how do you find the right employees for your business?You can develop a more effective hiring strategy by prioritizing certain traits. Focus on building relationships with the best…
Building a Successful Business on a Foundation of Feedback
Alok Ahuja started Trexity, a last mile, local delivery platform, after realizing there was a specific need for a software platform that offers efficient, same-day delivery from small businesses to the doorsteps of customers. This realization came when Alok was juggling the multiple responsibilities that came with being a stay-at-home…
3 Keys to Success for Black Women Entrepreneurs
Let's be blunt. Being a Black entrepreneur is different from our counterparts. Not always in a bad way, just dissimilar. However, we do face challenges or have experiences that are sometimes difficult to understand or articulate unless you're in our shoes or you live through them. What might seem routine,…
How Trusting Your Employees Leads to Long-Term Business Success
There are certainly a lot of talented people out there! Trusting them to help guide your company in the right direction is only the first step. It is also vital to trust yourself that you made the right decision in hiring said talented person.In the fast-paced and ever-evolving landscape of…
How to Use Human Psychology to Crush Your Sales Goals
Although the marketing world has been changing drastically over the years, some things have stayed the same. I'm talking about human psychology. There are tried and true tactics that win every time based on how we behave and what signals our subconscious behavior and emotional triggers.According to McKinsey & Co.,…
4 Critical HR Mistakes Companies Make That Hurt Their Growth
In the ever-evolving landscape of business growth, companies must navigate a myriad of challenges that extend beyond visionary ideas and innovative products. Thriving in this environment requires not only a strategic vision but also a strong foundation in human resources. As organizations expand, the importance of robust HR practices becomes…
5 Ways to Build Brand Trust (and Why It Matters More Than Ever Before)
After being bombarded with traditional advertising for decades, consumers today are fatigued from facing digital advertising at every turn. As a result, their behaviors and preferences have evolved. Customers today do not want advertisements forced upon them. They seek authenticity. They don't want to buy from a brand that interrupts…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…