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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How This Couple Turned Their Hobby Into a Big Business
In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)Who are you and what's your business?Brynn McLeod: We are Brynn and Antoine McLeod, the husband and wife…
3 Ways Small Businesses Can Compete with Big Business for Talent
You see it everywhere. "Now Hiring," "Benefits from Day One," or "Join our Team."Everyone is searching for employees, and if you are a startup or small business trying to hire them, the statistics are scary. According to the Bureau of Labor Statistics, there are 9.8 million open jobs in the…
5 Ways to Create Content That’s Actually Helpful
Whether you're creating content for social media or PR pitches, savvy marketers will give you the same advice: Make it useful and actionable. However, what's talked about much less often is how actually to do that.In the media world, those little bits of helpful information are called "service," — and…
7 Things You Need to Do to Make Your Email Marketing More Lucrative
Did you know that 49% of consumers say they'd like to receive an email from a company every week? Email is a marketing channel you can rely on, but results can sometimes feel hard to achieve. Also, even when your emails get good reactions, you can still maximize every campaign…
10 AI Tools That You Should Be Using In Your Business This Year
We hear a lot about AI, and there's no question that this technology will have a great impact on our businesses in the next few years. But what about now? Here are 10 AI tools that you can use today to help increase productivity and hopefully profits.This is the conversational…
Score a Costco Gold Star Membership with a $30 Digital Costco Shop Card
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Between running a business, summer travel, and the upcoming back-to-school prep and holiday…
How to Create Consistent Branding That Sticks
This story originally appeared on Under30CEO.comIn the business world, having a consistent brand identity can set your enterprise apart from the competition. However, many companies grapple with a chaotic brand image that leaves customers unsure of their core identity.By finally injecting your brand with some consistency at a planning level,…
The 4 Most Important Skills I Prioritized When Scaling My Business to Seven Figures
In today's fiercely competitive corporate landscape, sales teams are an integral part of a business's growth and market position. These teams are the frontline warriors who build relationships, close deals and connect with customers. Yet, many leaders mistakenly forget that behind every strong sales team is an effective leader who…
How to Harness Workplace Culture to Ensure a Profitable Exit
Many founders looking to sell their businesses consider offers from private equity firms, which typically buy out most of an owner's stake while giving them a piece of the restructured organization, incentivizing them to fully participate in its transition and scale. These founders are in a unique position to help…
4 Ways to Use PR and Social Media to Boost Your Brand
For centuries, businesses have used different methods of communication to connect with potential customers. Social media platforms are among the latest options that companies have to connect to their target audiences. Having been around for less than or just about two decades, it would be easy to think that social…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…