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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Revolutionize Your Company’s Approach to Strategy
The modern business world has become increasingly dynamic, facilitating a remote-first environment that calls for adaptation.Therefore, to stay ahead of the competition, business owners need a new approach to their operations that can drive consistent, reliable success.Enter agile strategizing — an action-oriented method that exceeds the limitations of traditional business…
5 Essential Steps to Drive a Culture of Continuous Improvement
As a leadership expert, I've had the privilege of working with numerous organizations, helping them transform their businesses and cultivate environments where employees thrive. Over the years, I've observed that the most successful companies are those that prioritize continuous improvement.In this article, I'll share five key steps that you need…
Equality vs. Equity: What’s the Difference? Here’s What to Know
DEI is the most common acronym in the diversity space. D for diversity, E for equity — not equality — and I for inclusion. Why the difference?Equality suggests that treating everyone equally will solve the diversity problem, yet that has resulted in little to no change. Equity by contrast is…
The Role of PR in Successful Product Launches
Product launches are always a mix of emotions. They're challenging but also exciting — especially when you see the product that you have been working on finally get to its launch phase. However, with stiff competition and an ever-changing consumer landscape, successful product launches require more than just a great…
Why You Want to Instill a Culture of Learning in Startups
People often ask why I chose to pursue a career in business after serving in the military. One of the reasons for my shift is that I wanted to forge direct, meaningful change in a small and agile organization. The startup environment, which is fast-paced and dynamic, became the perfect…
We Will Inevitably Lose Skills to AI, But Do The Benefits Outweigh The Risks?
"Evolve or perish" has been the timeless principle guiding species through their journey of existence. Today, we, the Homo sapiens, are standing at a crossroads where our evolution will not be determined by nature, but by our own creation: artificial intelligence (AI). The discourse around AI has often been painted…
What Logistics Providers Should Consider Before Investing in Electric Vehicles
With brands and consumers increasingly seeking out more sustainable shipping options, logistics leaders have started to explore making large-scale investments in electric vehicle (EV) fleets. Another driver is cost. Research, including reports from McKinsey and PwC, show EVs are becoming more economical, with battery electric vehicles on track to outperform…
‘Barbie’ Was a Marketing Masterpiece. Here’s Why.
Barbie, the iconic doll that has captured the hearts of millions worldwide for over six decades, was created by businesswoman Ruth Handler, the co-founder of Mattel.Barbie was inspired by Ruth's observation that her daughter enjoyed playing with paper dolls representing adult women. Ruth envisioned a three-dimensional adult-like doll that would…
5 Tips for Properly Expanding Your Brand Into a New Area
For many entrepreneurs, growth means expanding into a new location. Offering your products and services in another state can be a great way to reach new customers and increase your market share.However, expanding your business into a new location isn't easy, and if you aren't prepared, you could put both…
Why Top Talent Can Be Found in the Most Unlikely Places
I hire bartenders.It's not because I enjoy an occasional cocktail. It's because companies, like the drinks, are often better if they're shaken up. Bringing in someone with different experience and a solid work ethic — like a bartender — will agitate a business in a healthy way that, in the…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…