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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Starbucks’ Pumpkin Spice Latte Turns 20: How It Was Invented
The fall season and Pumpkin Spice Lattes go hand-in-hand, all thanks to Starbucks' signature autumn beverage.Starbucks' most popular seasonal drink (with 600 million PSL sold in two decades, per CNN) is celebrating 20 years of the Pumpkin Spice Lattes this fall. However, Starbucks never imagined the beverage would become such…
How to Master the Art of Brand Messaging With Clear and Consistent Communication
Pick up any guide to brand messaging, digital or analog, small-business-focused or addressed to multinational conglomerates, and you can be sure to find reminders to be consistent. Consistency and clarity are the keys to effective brand messaging,But is brand messaging an art, a craft or a science? And how can…
Elizabeth Chambers of BIRD Bakery on How to Expand in Business with Authenticity
Elizabeth Chambers of BIRD Bakery believes that every person entering her bakery's doors does so with purpose.For her, each encounter with someone — online or in-person — is an opportunity to embrace a connection. So every interaction should be treasured as a gift."I believe everything happens for a reason. And…
How Great Leaders Focus Their Mindset on Growth
The following is an excerpt from Grow Your Business: Scaling Your Business for Long-Term Success by the staff of Entrepreneur Media and Eric Butow, on sale now.Are you running a business or startup that has made it through the past couple of tumultuous years? Congrats! Pat yourself on the back…
How to Manage Rapid Business Growth Through Visionary Leadership
Leading a startup through high growth is exciting yet intimidating. As opportunities continue to arise, entrepreneurs must find ways to manage rapid expansion without compromising stability. To do this successfully requires knowledge from experienced professionals who have been in similar positions and know how best to approach this stage of…
The 9 Power Moves You Need to Find Success
Embarking on a journey to start a business is both thrilling and challenging. As a budding entrepreneur, you have a world of opportunities waiting for you, but to succeed, you need more than just luck or passion.The secret lies in honing essential skills to help you navigate the dynamic business…
You Only Need These 3 Things to Come Up With Your Best Ideas
It's easier than ever to feel lost — lost in the workplace, lost in your personal life, even lost in your overall purpose and mission as a human being. I personally blame a lot of this on social media. It's the perfect concoction for depression, anxiety and the feeling of…
How to Create a Winning Call-to-Action (CTA) Strategy
A well-designed call to action (CTA) can transform mere observers into active participants, guiding them towards desired actions ranging from purchasing to subscribing to a newsletter. In this era of ever-evolving user preferences and dynamic online landscapes, mastering the science behind CTAs is a key component of successful conversion optimization.In…
3 Tips for Improving a Difficult Workplace Relationship
This story originally appeared on Under30CEO.comWe've all heard the saying, "People don't quit their jobs. They quit their bosses." It's an important professional truth and one that can apply to more than just a leader. Challenging relationships with co-workers, contractors, and professional peers, in general, can alter (and at times…
How to Master the Art of Self-Promotion
No beating around the bush here. Entrepreneurship is a cutthroat realm where the bold thrive. You'll fade into oblivion if you're not unabashedly showcasing your unique capabilities, hollering about your achievements, and creating your limelight.So, my audacious comrades, it's time we plunge into the captivating chaos of mastering shameless self-promotion.1.…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…