Growing a Business

Zack Oates of Ovation on Building Business Connections through Digital Storytelling

Growing a Business 4 Min Read

Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems

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Growing a Business 8 Min Read

Hygge Is How to Make Your Workplace Happier and Healthier

In the basement of a late 18th-century building in Copenhagen's Old Town, you'll find the Happiness Museum. Curated by the Happiness Research Institute, it's an entire museum dedicated to exploring the nature of — you guessed it — happiness. It makes sense that the museum is located in the heart

Growing a Business 9 Min Read

Accelerate The Growth of Your Company With This Strategic Lever

As the world wades through the evolving tides of the post-pandemic era, one thing has become crystal clear: the future of work is flexible, as I tell my clients, who I have helped figure out their hybrid work models. In a recent Flex Report from July 2023, compelling evidence supports

Growing a Business 8 Min Read

What Is Women’s Equality Day? Here’s Why It Matters

Women's Equality Day is celebrated on Aug. 26 each year in the United States to commemorate the adoption of the 19th Amendment to the U.S. Constitution, which granted women the right to vote. This day marks an important milestone in the ongoing struggle for gender equality and women's rights in

Growing a Business 9 Min Read

7 Things Companies Should Consider Before Going Public

Pursuing an Initial Public Offering (IPO) is something many entrepreneurs will only experience once, and it's important to get it right. 2021 was the biggest IPO year ever with extraordinary volumes globally. The global IPO market delivered 2,682 IPOs and raised $608 billion. The largest IPO globally in 2021 was

Growing a Business 7 Min Read

How to Turn Marketing into a Sales and Revenue Engine

We're all being asked to deliver bigger, better results with less investment. A friend of mine who's a marketing leader at a B2B fintech told me last week that her company slashed her budget by 40% — but kept targets the same. Sadly, she's not alone. As Gartner's 2023 CMO

Growing a Business 8 Min Read

How to Manage the Expense That’s Costing Your Company a Ton

Many businesses don't give it much thought, but a huge expense lurks in their books that can easily spin out of control. I'm talking about the cost of cloud services, which almost every company needs to compete in today's world.Just how volatile are cloud costs? It isn't a pretty picture.

Growing a Business 6 Min Read

Business Growth Stems From Getting the Right Customer Feedback. Here’s How to Get It.

Are you seeking to foster growth and achieve better results for your business this year? In a world where customer expectations are rapidly evolving, the importance of creating a customer-centric culture cannot be overstated. One of the most effective strategies in this pursuit is the implementation of a Voice of

Growing a Business 7 Min Read

How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business)

There's little doubt about what brand reputation means to your business and your bottom line. In fact, how people size up your image and, ultimately, connect with your brand, whether online or in-person, is more important than ever.It often takes years to build an image that engenders trust and cultivates

Growing a Business 7 Min Read

3 Ways to Build Unbeatable Rapport That Transforms into Trust

Trust is the foundation of any relationship. We follow leaders we trust, buy products from companies we trust and tell the truth to people we trust. When you have rapport, trust can follow if you know how to connect on a deeper level than just creating a harmonious relationship. In

Growing a Business 5 Min Read

75th Anniversary Gold-Plated Rhodes Electric Pianos Sell Out in Minutes

Here's one way to lock in your reputation as the gold standard...To ring in its 75th year in business, Rhodes built 75 of its MK8/75AE limited-edition electric pianos adorned with gold-plated controllers. The line marries the classic look of their signature pianos with a special dark matte finish, high-tech internal

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