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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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The Future Is Not Just Flexible — It’s United. How American Flexibility is Redefining Business Practices Worldwide.
In the bustling marketplace of global business, American practices shine as a lighthouse of innovation, adaptability and advancement. Renowned for being the most advanced, they have been exported and embraced across continents. A recent survey conducted by the INSEAD Emerging Markets Institute and Universum provides a tapestry of insights into…
10 Signs You Need to Rethink Your Marketing Strategy
With 25 years of marketing experience under my heels, I can tell within minutes of observation what a business is doing right with its marketing and what they are doing wrong.Most often, it's simply the lack of a results-based marketing strategy. A marketing strategy is a plan of action designed…
This Is the Real Reason Why Your Marketing Isn’t Resonating
Entrepreneurs often initially believe that niching down is a mistake because their product or service helps "everyone." So instead, they decide to cast a wide net in hopes of garnering more sales.But for anyone who's adopted this "forget the niche" mindset, beware. Because you may actually be undermining your business…
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken…
How to Harness the Power of PR to Build a Strong Personal Brand
In today's interconnected and digital world, the role of public relations (PR) has evolved from a mere tool of communication to a strategic cornerstone for personal and brand development. Public relations, once thought of as primarily a way to manage a company's image during times of crisis, has transformed into…
Why Firing Your Biggest Client Might Be the Best Thing for Your Business
One of the biggest fears business owners face is losing their biggest clients. Maybe this was the first client you landed, so all the time and energy you were able to put into them elevated them to the first position in your roster. Maybe this client came on board later…
4 Ways Creators Are Revolutionizing Marketing
As a marketer, I love seeing big brands break free from corporate norms and have fun with their marketing. Take Wendy's, which is well-known for its saucy Twitter personality, or Mailchimp, which uses memes, business discourse and insights on timely trends on its TikTok. Both organizations boldly inject personality and…
The 3 Tiers of Customer Service (and How to Get to the Top)
The way I see it, your decision to read this article already puts you ahead in the customer service game. Here's my logic: There are literally billions of human beings out there who, unlike you, will never read an article or book on the subject of customer service improvement because…
10 Rules for Coaching Your Team to Greatness
When my team talks about their favorite times at work, they often bring up United Franchise Group's World Expo, a conference for employees, executives and franchise owners. It's three grueling days of workshops, speakers and a trade show; the team is up at 6:00 a.m. each day and usually works…
6 Costly Mistakes CEOs Make Managing Business Insurance
Insurance costs can have a significant impact on a company's bottom line, affecting profitability, growth, and overall financial health. While insurance is a critical component of risk management, many CEOs inadvertently make costly mistakes when handling their insurance policies. Here are some of the biggest mistakes CEOs make with managing…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…