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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How This Simple Approach to Goal-Setting Will Ensure Your Productivity
As business leaders, we're often faced with the difficult and overwhelming task of deciphering exactly what leadership strategies and practices are most effective. Besides just being an expert in your respective field, you have to be responsible for overseeing the business and team.Creating bookends in life means establishing a routine…
2 Grammy-Nominated Musicians Share What They Consider the Greatest Assets to Any Startup
We recently had an amazing conversation about the skincare brand Mother Science with the power couple behind it, Mike Einziger and Ann Marie Simpson-Einziger. They are both massively successful musicians — Mike is the lead guitarist of Incubus, and Ann Marie is a Grammy-nominated violinist — and they both have…
The Unspoken Financial Cost of Slow Payment Options
Legacy payment processes might be the silent drain on your profits you've never noticed. With over 70 countries supporting real-time payments and a staggering $195 billion in transaction volume in 2022, it's alarming why many small businesses still cling to outdated legacy payment solutions.Grappling with the burdens of outdated payment…
How to Steal Customers Away From Your Competition
Many people often worry that their competitors are out-spending them with their online advertising campaigns and leaving them in the dust as a result. Instead of worrying about how much your competitors are actually spending, the technique below will get your competitors' budgets working for you instead. The entire premise…
7 Key Traits of Marketing Professionals Who Deliver
To stay competitive and meet growth goals, a business needs an effective marketing program, of course, but the ways we reach and connect with prospective clients and customers have radically changed over the last few years. Today's marketing needs are exponentially more nuanced and complex than yesterday's focus on simply…
How to Create Decision Frameworks That Drive Business Growth
No company can rely on a single person to make decisions. According to a study by McKinsey, managers at a typical Fortune 500 company waste more than 500,000 days a year on ineffective decision-making. The more diverse your team, the better their decisions, so it pays to empower all your…
Revolutionize Small Business with Generative AI
This story originally appeared on Under30CEO.com.Generative AI can significantly assist small businesses in managing their social media presence more effectively. Utilizing AI, businesses can examine trends, predict engagement patterns, and suggest relevant content ideas. This ultimately saves time and resources while maintaining a consistent brand image.Embracing social media management with…
Edley’s Restaurant Group Shares Its Recipe for Success
Sara Finnegan, chief of staff at Edley's Restaurant Group, has an inspiring recipe for growth. And the main ingredient is a Southern Soul.The restaurant industry leader has emerged with a strong and empowered voice to help others succeed. For her, Edley's Restaurant Group represents more than just a company; it…
How to Successfully Transition From Solopreneur to Team Leader
Strap in, ambitious solopreneurs, because we're about to elevate your game from one-man wonder to a synergistic powerhouse. You've hustled hard, pulled all-nighters and turned your nascent idea into a full-blown operation. Kudos! But here's the real talk: You've hit that proverbial ceiling, and it's time to break through.We're transitioning…
What Entrepreneurs Can Learn About Customer Communication From Japanese Martial Arts
Direct marketing is a promotional method that delivers information about your company, product or service directly to your target audience, bypassing traditional advertising intermediaries. Essentially, it's about direct communication with consumers, which is vital for your business's success.Shuhari, a concept from Japanese martial arts, describes the stages of learning leading…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…