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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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The Co-Founder of Casper Is Venturing Into Clean Energy With Haven
This week on How Success Happens, I spoke with Jeff Chapin, co-founder and chief product officer of the new climate tech company Haven Energy. Before Haven, Chapin co-founded the mattress company Casper. He's had an incredible career, and I was curious to find out about how he's applying his background…
5 Strategies to Make Your Next Product Launch a Success
Product launches are exhilarating and challenging endeavors that can define the trajectory of a brand. As a co-founder of an intimate apparel brand, I have had the privilege of navigating this intricate landscape. Through countless product releases, I have learned that launching a new offering is not just a one-time…
How To Create Engaging Video Content for Your Brand
If the successes of YouTube creators like Jimmy Donaldson (who boasts 153 million subscribers as MrBeast) and Felix Kjellberg (also known as PewDiePie, with 111 million subscribers) are any clue, video is in a class all its own when it comes to marketing and gaining reach. As a result, video…
5 Valuable Leadership Lessons I Learned While Serving in the Army
"Business is war," Kevin O'Leary, the fearsome Dragons' Den dragon, likes to say. It's a familiar analogy. We manage crises in impromptu "war rooms" and applaud star performers for "killing it." I'm not the only veteran to roll their eyes at the borrowed bravado.But can war really teach leaders anything…
YouTube vs. Facebook Ads: Which Is Better? Here’s Your Answer
You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today's environment. While both of these platforms can still get you a positive return, the return you get on YouTube ads is much bigger overall.Both platforms still give advertisers the…
How Success Happened for TuneIn’s Rich Stern
This week on How Success Happens, I spoke with Rich Stern, who is the CEO of the audio streaming service TuneIn. Stern has an amazing career working with some of the most disruptive media companies. I was curious to learn how he got where he is today, so we dove…
How Online Rent Collection Can Boost Transparency in Your Rental Business
Landlords experience a variety of benefits when switching to online rent collection: automation, convenience, accurate bookkeeping and the ability to meet tenant needs in the marketplace.Transparency is an often overlooked benefit. As consumers, we want and appreciate transparency throughout the transaction process. We want to be able to track our…
How Selling Digital Products Can Revolutionize Your Business
In the realm of growth strategies, the potential of digital products to transform a business, in my experience, is astounding — including their ability to reach a global audience without the hassle of physical inventory or shipping costs. It can fuel a business with 24/7 sales, even while its owners/staff…
How to Grow Your Business When You Have No Idea What You’re Doing
Starting a business, let alone growing one, is not for the faint of heart. It takes time, patience and a lot of humility. In 10 years of owning my own business, our growing pains have had their own growing pains, but at this point, I can safely say they have…
5 Sales Call Mistakes That Are Costing You Coaching Clients
Before I became a business coach, I spent a year as a Director of Sales, helping scale a multi-seven-figure coaching business with one of my best friends.Our team took hundreds of sales calls every month, and each week, I would study them to figure out what we did well and…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…