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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Want to Do Better Work And Be More Successful? Just Start Saying This One Word More.
Entrepreneurs often feel overwhelmed. We have too many deadlines, too much responsibility, and not enough time for it all.So here's a way to help you feel better, and to gain the clarity you need. To start, let's play a game. I'll ask you to do two things.First: Quick — congratulate…
3 Ways to Raise Capital as a Small Business
Raising capital can be a challenge for anyone, but particularly for small businesses. Oftentimes, investors are looking to put their money into something with multinational growth potential rather than something more local. In many cases, you may need to raise smaller amounts, possibly in the thousands of dollars or the…
Why Benefits Can Be More Attractive Than Higher Salaries
In the cutthroat business world, attracting and retaining the best talent is a perennial challenge. Many employers often gravitate towards offering higher salaries to lure potential candidates. However, there's a compelling case to be made about the effectiveness of offering employee benefits over mere salary increments. One of the most…
5 Keys to an Influencer Marketing Campaign That Makes Money
Imagine being able to engage with your target audience without feeling like you're selling to them. That's what influencer marketing can do for your brand.A big reason 93% of marketers include influencer marketing in their brand strategy is because it's an authentic and effective way to build trust with your…
What Small Businesses Need to Know About ESG Now
In a world of ever-evolving business practices, Environmental, Social and Governance (ESG) principles have emerged as key factors shaping the strategies of companies worldwide. For entrepreneurs and small business owners, understanding and harnessing these trends is not just a matter of embracing sustainability, but it can impact your ability to…
5 High-Profile Business Nightmares to Learn From
In the world of search results and social media, just one misstep or unfortunate event can quickly escalate into a full-blown public relations (PR) crisis, posing a real threat to your company's reputation and bottom line.That makes it essential to be prepared for potential PR problems and have a well-thought-out…
Ask Marc | Get Free Advice About Your Business From the Co-Founder of Netflix
The co-founder and first CEO of Netflix, Marc Randolph, has a personal mission to help entrepreneurs around the world achieve their dreams. He has mentored hundreds of early-stage entrepreneurs and helped seed dozens of successful tech ventures, and now he wants to help you.In our livestream series Ask Marc, you…
Your Business’ Growth Starts With Trust — Here’s How to Build It.
How many entrepreneurs are positive about achieving lofty revenue projections over the coming months? According to a 2023 Bank of America survey of mid-sized company owners, 75% said they were headed toward expansion. Their enthusiasm is refreshing amid dire headlines regarding the high rate of current and anticipated bankruptcies. This…
Staying Within Your Comfort Zone Can Kill Your Business — Here’s Why.
Every founder must step outside their comfort zone to be successful. I've never met a founder for whom that isn't true — but it's hard. We all have insecurities, bringing a certain level of imposter syndrome to the table. Those deeply personal struggles can cause us to gravitate to what…
3 Strategies for Creating Strong Hispanic Heritage Month Campaigns
Hispanic Heritage Month celebrates the Hispanic communities' rich culture, history and contributions. In the business world, it is an opportunity for organizations to celebrate the Hispanic community by reaffirming their commitment to this group through strategic partnerships, charitable contributions and marketing campaigns.Here are three companies that got Hispanic Heritage Month…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…