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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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A 5-Time Founder Shares His Best Success Tips
This week on How Success Happens, I spoke with Godard Abel, co-founder and CEO of B2B software marketplace G2. Before G2, Abel built cloud CPQ software pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce). He has an incredible career full of trials and tribulations, and I was curious…
How a Solopreneur Creates Word-of-Mouth Marketing Magic
Starting and growing a small business alone is a unique challenge, which Trickery owner Aaron Rabkin knows all too well. At Trickery, a magic and comedy show in Chicago, Aaron does it all: hosts the show, writes the scripts, manages the finances, and even cleans the entire venue.Aaron opened Trickery…
7 Keys to Achieving a Balanced Recruitment Strategy
Imagine building a team like crafting a masterpiece; every hire adds a unique touch, and recruitment stands as a pillar that determines the future trajectory of a company.The debate between prioritizing skills or cultural fit has been longstanding, with both having their merits. But how did we arrive at this…
What to Consider Before Hiring Google Ads Consultant or Agency
The average small to mid-sized business spends about $10,000 annually on Google Ads.Naturally, there are a lot of agencies and experts offering their "Google Ads Management Services" right now. If you're planning to hire someone to optimize your campaigns and are wondering what to look for, this article is for…
How Smart Technologies Are Revolutionizing Supply Chain Management
Supply chain management plays a pivotal role in the success of any enterprise. Entrepreneurs and business owners are constantly seeking innovative ways to optimize their supply chains, reduce operational costs and enhance overall efficiency.This is where the Internet of Things (IoT) and smart technologies step in to revolutionize the field…
America’s Downtowns Are Hurting in an Era of Remote and Hybrid Work — Will They Survive?
Downtown areas have long been the beating heart of cities, bustling with activity and serving as economic hubs. However, the recent data from the 2023 INRIX "Return to Office" report reveals a concerning trend: 18 out of 20 downtowns in the U.S. are still experiencing fewer vehicular trips compared to…
How Online Payment Systems Can Take Your Business to the Next Level
When we first started Vagaro, companies primarily relied on cash or checks as their main form of payment methods. Credit card technology was still in its early stages of adoption back then, and both customers and businesses were just starting to familiarize themselves with and trust this new form of…
Building an Empire With No Handouts: Follow This Entrepreneur’s Roadmap
To be successful at pretty much anything in life, you need to take the right actions, leverage the right tools and have the right mindset. And look, I know I'm oversimplifying it, but at its core, that's all you need.That's also why some people just seem to excel at any…
The Biggest Challenges Women Entrepreneurs Face
The challenges faced by women-owned businesses are myriad, well-known and documented. Thingslike access to capital, lack of resources and a lack of mentors — just to name a few. But what no one talks about is the resistance women-owned businesses face when we simply ask to get paid for our…
Enterprise, National, Alamo Car Rental Accused of Discrimination
Gen Xers and older millennials hoping to enter Enterprise Leasing Company of Florida's management training program were out of luck, according to an Equal Employment Opportunity Commission (EEOC) lawsuit filed in Fort Lauderdale federal court.The lawsuit alleges that the rental car company, which is the arm of Enterprise Holdings behind…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…