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Why You Need a Company Profile and How to Make One in 8 Steps
A company profile is like a virtual handshake that introduces your business to the world. But it's more than just an introduction. An effective company profile can help you attract potential investors, clients, partners and employees. How?A well-crafted company profile highlights your company culture, values, mission statement and accomplishments while providing a clear overview of your products, services and benefits.…
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3 Overlooked Strategies to Help You Succeed on TikTok
1.7 billion users can't be wrong. TikTok's short-form video and swipe style has been proven to spark and keep people's interest. And while the platform is synonymous with fun challenges, dances and lip-syncs, it increasingly represents a powerful platform for professionals to share and consume information.TikTok emerged as an entertainment…
How To Build a Strong Real Estate Brand Online and Increase Trust With Clients
These days, when prospective homebuyers or sellers need the expertise of a realtor or agent, they often head straight to Google. And if your agency isn't popping up in those first-page results, you might find it challenging to earn new clients and stay competitive in your area.As an online reputation…
6 Steps to Effectively Tell a Story With Your Marketing to Gain Clients and Make More Sales
Many business owners have heard of brand storytelling, but they don't know the importance of it or how to do it effectively. According to research by Headstream, 55% of consumers are more willing to buy from a brand if they connect with their story — and that's why I employ…
Why Is It So Hard to Buy a Lionel Messi Jersey?
Lionel Messi official jerseys (referred to as "kits" by soccer and Ted Lasso fans) have become the Taylor Swift tickets of major league sports. Meaning they are next to impossible to get.The soccer superstar signed with MLS Inter Miami this summer, and his kit immediately sold out. And bad news…
Where Anheuser-Busch Went Wrong and How We Can Do Better
Trouble is brewing for Anheuser-Busch (ABI). Following the company's controversial Instagram collaboration with transgender actress/influencer Dylan Mulvaney, Bud Light sales plummeted 26% (compared to 2022), two marketing executives were placed on leave, and distributor sales dropped nearly 30%. In a "complete lack of oversight," Bud Light's national, decades-long status as…
5 Things Journalists Wish You Knew About Press Coverage
Enter any editorial office, broadcast station or PR agency, and you may hear chagrins from both sides of the newsroom table: "Why won't this journalist just get back to me?" or "Why does this PR contact keep pitching me stories we would never cover?"There are vast misunderstandings between these two…
5 Essential Tips for Mastering Your Next Brand Photoshoot
In today's digital age, creating a magnetic brand presence is the key to success. With 65% of the population being visual learners, adding captivating imagery to your marketing strategy is an obvious choice to capture the attention of your audience.In fact, 75% of content marketers shared that they receive better…
How Local Mom and Pop Shops Are Conquering Big Box and E-Commerce
Amazon, Walmart, and other big brands can do a lot of things: They can leverage their size to sell at very low prices. They can offer two-day, one-day, and sometimes even same-day delivery. And their return policies can be very flexible.So how can a mom-and-pop shop compete with all that?…
15 Top-Ranked Mom & Pop Entertainment Experiences
Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, arts and entertainment.To see every category, as well as…
Why You Need a Company Profile and How to Make One in 8 Steps
A company profile is like a virtual handshake that introduces your business to the world. But it's more than just an introduction. An effective company profile can help you attract potential investors, clients, partners and employees. How?A well-crafted company profile highlights your company culture, values, mission statement and accomplishments while…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
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A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…