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Your Guide to Gaining a Competitive Edge and Succeeding as an Entrepreneur Over the Next 5 Years
As an entrepreneur, you must stay ahead and anticipate the future. To do this, you must refine your current skills and understand successful business practices while sharpening the most important skills you should master in the next five years.From recognizing potential opportunities to adapting quickly to change and maximizing resources for growth, you'll be better equipped to take your business…
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7 Methods to Make Your Business More Eco-Friendly
Today's businesses need to focus on more than just getting the all-mighty dollar. With the rise of corporate social responsibility (CSR) and sustainability, companies are expected to do more for their communities and to give back. A tricky feat, but necessary for companies that want to stay relevant and successful.…
How Small Businesses Can Harness the Power of YouTube
Unlocking the power of YouTube marketing can be a game-changer for small businesses looking to maximize their return on investment (ROI). This article explores the strategies and tactics that can help small businesses transition from mere views to valuable conversions on YouTube. Discover how to leverage this dynamic platform to…
4 Ways Startups Go Wrong When Working With AI
A 2023 Verta survey found that 66% of businesses plan to either increase or maintain their artificial intelligence/machine learning spending over 2023. Pair this with the oft-cited 2018 Gartner survey that predicted 85% of AI projects would fail to deliver on their initial promises through 2022, and you have a…
4 Ways to Become a Better Leader Through Customer Relationships
There are a lot of pieces that go into building a thriving company. But the reality is even the most well-meaning CEOs can't guarantee success. Early in my career with Truly Free, I believed the right product and a solid social impact story would equate to revenue growth.I quickly found…
Are You Ready to Be Insta-Famous?
The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now.The Power of Stardom: Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning Attaining celebrity status is not about an ego boost (although I'm not going…
3 PR Tips to Help Your Startup Attract Investors
Launching a product is a thrilling milestone for any startup. And it's the most obvious time to use PR to support your quest for world domination, along with the impending funding announcement that will no doubt follow. But what if you have a pre-launch startup?For example, Airbnb used press releases…
Earth Day 2023: Why Sustainability is a Win-Win for the Environment and Your Business
Businesses of all shapes and sizes have a lot on their plate, and many neglect planning to make a positive impact on the environment as it can be challenging to see immediate value. With Earth Day coming up, now is the perfect time for businesses to reflect on their ESG…
Want Your Website to Actually Result in Sales? Here’s What to Do
It's estimated that more than 218 million Americans will shop online this year. Countless more will research products and services, engage with brands and start their customer journey on a company website, even if they end up purchasing offline. For marketers, it's never been more urgent to be able to…
to Lease a Retail Space
Securing a retail space is a significant milestone for any business owner. However, landlords are crucial in determining who gets to lease their property. It can be very competitive to lease certain spaces. In the market that I focus on — the Inland Empire region of Southern California — our…
Boost Revenue Per Employee With This Effective Strategy
In the contemporary business landscape, we can say in the last 20 years, the revenue per employee (RPE) has emerged as a salient financial metric, commanding the attention of Big Tech companies as a critical determinant of organizational success. RPE, which quantifies the average revenue generated by each employee, serves…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…