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What are the funding options for hospitality businesses?
The hospitality industry is notoriously unpredictable. Business owners have to manage a constant balancing act between fixed overheads and highly…
How Honda became one of the first naming-rights partners of the Olympics
Ed Beadle admits that the marketing team at American Honda Motor Co. Inc. is competitive.So when the VP of digital…
How Chips Ahoy gamified the Upside Down
Cookies and demogorgons and augmented reality, oh my!Chips Ahoy recently partnered with Netflix’s Stranger Things for a limited-edition cookie collab…
How the rebrand became part of the culture wars
Rebrands aren’t just rebrands anymore. No, silly—they’re a moment for public discourse about where brands stand politically and an opportunity…
Seed Enterprise Investment Scheme (SEIS): what you need to know
For early-stage businesses with an ambition to grow with seed funding and pre-seed funding, the Government’s Seed Enterprise Investment Scheme…
How the streamers stacked up, midyear edition
Breakups are happening left and right.No, not the romantic kind: Several companies that operate streamers, e.g., NBCUniversal and Warner Bros.…
What are the funding options for ecommerce businesses?
As the UK ecommerce market continues to strengthen, it’s never been a more exciting time to sell online. However, if…
Coworking with Olga Denysiuk
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Olga…
NFL, NWSL are looking to reach next-gen fans with new media partnerships
It’s no secret that sports fans love content about their favorite teams. These days, that doesn’t just mean live games…
Breaking down Washington’s upcoming digital ads tax
A new ad tax is scheduled to go into effect in Washington State on Oct. 1. Some experts are sounding…