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How to Get Clients to Look For You — Not the Other Way Around
When I think of branding, my inner journalist relates the word to the concept of storytelling. Effective branding takes prospects…
How Rodney Lucas, the only Black director of a 2023 Super Bowl ad, approaches advertising
A childhood spent on the South Side of Chicago gave director Rodney Lucas an appreciation for his culture that translates…
Is Your Online Tax Preparation Firm Sharing Your Personal Information?
Millions of taxpayers’ personal information was shared by popular online tax filing services to Meta, Google, and other Big Tech…
7 Lessons CEOs and Hiring Managers Learned from Exit Interviews
During the Great Resignation, companies of all sizes are struggling with employee turnover, which reached a record high in 2022.…
Artificial Intelligence Powers A New Era In Construction
Artificial Intelligence is quickly becoming an integral tool in various industries. But have you ever thought about how it can…
The 4 Types Of Clarity You Need To Excel In Your Career
Clarity is the quality of being coherent, intelligible, and free from ambiguity. And in the context of your professional world,…
Snap partners with Linktree to attract creators
Snapchat is integrating with Linktree to offer a link-in-bio feature on the app for public profiles.Previously, Snapchat did not allow…
5 Effective Strategies to Capture Your Audience and Combat Ad Blindness
In the rapidly evolving digital landscape, ad blindness has become a formidable challenge for brands seeking to connect with their…
YouTube vs. Facebook Ads: Which Is Better? Here’s Your Answer
You can get a much better return on YouTube ads compared to what you can get through Facebook ads in…
How to Give Constructive Feedback That Actually Changes People
Providing good feedback to colleagues is important for professional and personal growth. Yet for many people, giving feedback can be…