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The unexpected brands behind the WNBA’s sponsorship growth
The sports sponsorship landscape has long been chock-full of spirits, snacks, and soda brands. Categories like beauty, shapewear, and feminine…
Inside the Seattle Mariners’ quest to connect with younger baseball fans
This story is the fifth in a series about how marketers for sports teams and leagues around the world approach…
Why CarMax ‘went all in’ on the WNBA—and how it’s paying off
When used-car retailer CarMax underwent a brand repositioning a few years ago, it turned to one of the trendiest sports…
There’s a content gap in women’s sports. These execs partnered up to help close it
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of…
Consumers’ moods—and purchase intent—goes up at the movies, report finds
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Google, DOJ wrap arguments in landmark antitrust trial—for now
It’s true that Google, the world’s largest advertising company, can see nearly every ad dollar and impression that moves through…
Coworking with Jasmine Presson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jasmine…
FTC announces crackdown on deceptive AI claims
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Why The Onion is returning to print—and betting big on memberships
America’s finest news source hasn’t been a print news source since the “Harlem Shake” was trending.Over the last 11 years,…
Gap is putting a new spin on the same old song and dance
If there’s one thing Gap’s gonna do, it’s make people dance.So far this year, the clothing brand has created two…