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Super Bowl advertisers that passed the recall test: report
Most people can’t remember what they had for breakfast yesterday, never mind the brands that advertised in the Super Bowl…
Big brands continue DE&I pullback, caving to right-wing pressure
Target, which nearly a decade ago became the first big retailer to support transgender people using restrooms and fitting rooms…
Behind crypto exchange OKX’s winning bet on McLaren
Partnerships are forged in fire, or so the saying goes, and for the McLaren Formula 1 team and the cryptocurrency…
TikTok is back for now. What happens next?
In what has become a never-ending saga, the clock app is back after a somewhat messy weekend. But for how…
Social media ads and AI are top of mind for marketers this year: report
Whatever happens to TikTok, marketers are planning to keep spending big on social media.That’s according to a new report from…
Why C4 is teaming up with basketball
C4 is seeing triple.This week, the energy-drink brand expanded its sponsorship slate into basketball, announcing multiyear deals with three NBA…
How Citi CMO Alex Craddock is working to ‘redefine’ sports sponsorships
If you look closely at Aston Martin’s F1 cars, you’ll notice the Citi logo. But it doesn’t take an eagle…
Netflix, clearing 300 million subscribers, plans another price hike
Fresh off of record-breaking subscription growth, Netflix is raising its prices—again.The streamer, which reported a record 302 million subscribers worldwide…
The business of tradwives—and why brands keep working with them
On social media, it’s relatively easy to find breadwinners cosplaying as homemakers.Call it the rise of the “tradwife” on social…
AI agents are beginning to infiltrate the advertising world
AI agents, which have been characterized as the next big thing in AI, have arrived on Madison Avenue.At least two…