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How Poppi’s Super Bowl vending machine campaign spiraled out of control
It’s a soda brand popularity contest, and we’re all here to bear witness.This year, prebiotic soda brand Poppi ran its…
Saquon Barkley shotgunned a beer after the Super Bowl, thrusting a little-known brand into the spotlight
After winning his first Super Bowl, Philadelphia Eagle running back Saquon Barkley did what so many Philadelphia Eagles and their…
How brands are getting involved in dating and singles events
Love is in the air, and brands are trying to bottle it up and market it.As Valentine’s Day ushers in…
Brands are getting a front-row seat to ‘Saturday Night Live’
Live from New York, it’s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set…
All things AI with Ariba Jahan
Ariba Jahan is the head of transformation at the marketing agency Anomaly. She joined Marketing Brew this week at our…
The Trade Desk falls as much as 30% following earnings miss
The Trade Desk is taking a haircut.The ad tech company’s stock was down more than 30% Thursday after it missed…
128 million viewers tuned into the 2025 Super Bowl, breaking records for Fox
Turns out people will tune into the Super Bowl even if it’s a blowout.Sunday’s game on Fox between the Philadelphia…
How brands activated online around this year’s Super Bowl
Little screen continued to be just as important as big screen this year for brand Super Bowl activations.While there didn’t…
On Super Bowl Sunday, ads for junk food and dessert bump up against weight-loss drugs
The crack and fizz of a freshly opened bottle of Mountain Dew. Matthew McConaughey wielding a fried chicken wing like…
How Hellmann’s brought Harry and Sally back together
It only took 36 years—36 years and one mayo ad—for Harry to reunite with Sally.Decades after Nora Ephron’s beloved rom-com…