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Warner Bros. Discovery counts 117 million subscribers as streaming swings to a profit
Max is creating shareholder value, or whatever the finance bros say. Warner Bros. Discovery’s DTC unit, which houses the streamer,…
Apple and John Deere reject anti-DEI proposals amid corporate walkbacks
The corporate tug-of-war over DEI continues.This week, Apple and John Deere shareholders voted against anti-DEI proposals, while some other companies…
United Talent Agency is further building out its entertainment marketing division
As the demand for branded content in Hollywood continues to grow, United Talent Agency is building out its entertainment marketing…
Whatnot wants to be a home for uncertain TikTok livestreamers
Amid the will they, won’t they drama of the still-looming TikTok ban, a lesser-known shopping app seized an opportunity.On January…
What Lush learned from three years of being mostly offline
The beauty brand known for bath bombs and body scrubs has scrubbed itself from the internet…for the most part.It’s been…
Live sports pushes TV time up 5% in January: Nielsen
Turns out live sports still reliably brings viewers to linear TV and streaming alike.In January, TV viewership was up 5%…
Super Bowl ad recall metrics drop after blowout game: report
The Philadelphia Eagles’ decisive 40-22 victory over the Kansas City Chiefs in this year’s Super Bowl was cause for celebration…
Big Tech ad giants plan to spend $240 billion on AI in 2025
Big Tech brought in billions last quarter, but it wasn’t enough to please investors. Of the three largest ad platforms…
Walmart’s ad business grows to $4.4 billion
Big blue gets bigger.Walmart’s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over…
Coworking with Tammy Blythe Goodman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tammy…