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Ulta Beauty’s new CMO on balancing cultural pizzazz with socially minded initiatives
Ulta Beauty began the year with a Golden Globes sponsorship. Then, it showed up at the Super Bowl. Now, the…
Apple TV+ hits refining records with ‘Severance’ Season 2
Praise Kier: Apple TV+’s hit series Severance is bringing in record viewership for the streamer.The sci-fi dystopian thriller is officially…
Advertisers expect ad spend slowdown amid tariff uncertainty
The possibility of a trade war with China, Mexico, and Canada could cause advertisers to slash budgets and rein in…
VSCO’s next act is all about community
Birkenstock-clad, Hydroflask-toting, oversized T-shirt-wearing VSCO girls are so 2019. In 2025, VSCO is emphasizing its roots with professional and aspiring…
ESPN diagnoses fans with ‘bracketbrain’ in March Madness campaign
Seeing orange? Dreaming of a UConn vs. Purdue or an Iowa vs. South Carolina rematch? You might have a case…
Women’s sports sponsorship deals are growing by double-digits
Sponsorship deals across major women’s North American sports properties increased by 12% year over year during their 2024-25 seasons, growing…
Streamers are embracing live ads and buy-side interoperability
What do we want? More live ad capabilities! When do we want it? Now!Live ads and buy-side interoperability were top…
Planning to kill your mascot? Consider the following
Sometimes, you have to kill your darlings—and, apparently, your mascots.In 2020, the snack-food company Planters announced that its mascot, Mr.…
Disney is bringing the ‘Oscars everywhere’ and taking brands along for the ride
Celebrities aren’t the only ones flocking to the 97th Academy Awards this weekend.Brands like Rolex, Prudential, and T-Mobile are set…
Warner Bros. Discovery counts 117 million subscribers as streaming swings to a profit
Max is creating shareholder value, or whatever the finance bros say. Warner Bros. Discovery’s DTC unit, which houses the streamer,…