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Do agencies want to use new generative AI creative tools?
The venture-capital world seems to be betting big on generative AI creative tools, and it wants adland to buy in,…
Brands were all-in on the Coldplay concert couple. Should they have been?
It was the kiss cam seen ’round the world—and on just about every brand account.When the former CEO and former…
Inside the reality-TV-star-to-influencer pipeline
Contestants on reality shows like Love Island and The Bachelor are supposed to be there to find love, so when…
Barbie Dream Fest is the latest way the doll brand is coming to life
For all the little (and big) girls who dream of living in a Barbie world, fantasy is about to get…
Coworking with Daniel Pahl
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Daniel…
How LinkedIn became a breakout platform for content creators
“LinkedInfluencer” isn’t an official term at LinkedIn HQ, but that could soon change.The Microsoft-owned networking platform created its first influencer…
Why Cash App took Timothée Chalamet to the movies
Where to place an ad featuring movie star Timothée Chalamet? Why, at the movies, of course!The Dune and Wonka star…
Coworking with Nada Arnot
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Nada…
At WNBA All-Star Weekend, brands look to court growing fanbases
The (WNBA) stars are aligning this weekend in Indianapolis for WNBA All-Star Weekend, and you can bet many of the…
How ‘F1 The Movie’ took a page from the ‘Barbie’ marketing playbook
These days, did a movie even come out if there wasn’t a several-month period when the film was embedded in…