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Warner Bros. Discovery touts its ‘united front’ to advertisers
Two years after the megamerger between WarnerMedia and Discovery, Inc., Warner Bros. Discovery executives repeated the phrase “one WBD” and…
YouTube focuses on ‘redefining TV’ at Brandcast
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Podcast ad revenue growth slowed for second year in a row: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Netflix counts 40 million on ad tier amid further push into live sports
Netflix with Ads keeps getting bigger.The streaming giant’s ad-supported tier has 40 million global monthly active users, up considerably from…
Amazon’s pitch to ad buyers: size matters
In January, with the flip of a switch, Amazon’s Prime Video became the largest ad-supported streaming platform in the US,…
Comcast plans Peacock, Apple TV+, and Netflix streaming bundle
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Coworking with Michele Morelli
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michele…
Streamers are building out their global businesses, and advertising isn’t far behind
In its Q1 2024 letter to shareholders released last month, Netflix announced that its quarterly earnings reports will look a…
Frito-Lay’s Messi campaign is the latest installment of its multi-year soccer strategy
Coming off of its well-received Super Bowl commercial for Doritos Dinamita, Frito-Lay is shifting its focus to the other football.The…
Streamers surge puts upfronts to the test
Advertisers survived the holiday whiplash of CES. They ran through the digital noise of the NewFronts. Now there’s only one…