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Inside ESPN’s playbook for marketing its sportsbook
ESPN’s bet on sports betting only started recently.Major sportsbooks including FanDuel, DraftKings, Caesars, MGM, and Wynn were already spending millions…
Costco is building out an ad business using its shoppers’ data
Advertisers could soon be targeting hot-dog-combo enthusiasts who buy toilet paper by the truckload.Costco is building out an ad network…
Disney is sold out of ads in the first 2 games of the NBA Finals
Much like this year’s conference finals, the NBA Finals are proving to be a blowout.At least on the advertising side,…
Where Swehl—and its censored breastfeeding ad—goes from here
Swehl wants to be known for more than recent events.Over the last few weeks, the lifestyle brand, which provides tools…
From Super Bowls to World Cups, Unilever’s sports marketing never stops
Unilever has been doubling down on its sports marketing—or should we say tripling down.The CPG giant, which owns brands like…
Coworking with Lizz Behler
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lizz…
Washington Wizards, Toronto Raptors have most sponsorship deals in the NBA: report
The most sponsored teams in the NBA did not necessarily have the most successful regular seasons.The Washington Wizards and Toronto…
Snapchat’s users are growing up—and its advertisers might, too
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
TikTok beefs up ad options with AI and creator tools
TikTok’s been in the headlines a lot lately: Besides the well-documented potential ban, it’s also planning to lay off a…
Inside the company placing ads on unbranded delivery trucks
Chances are high that you’ve seen at least one truck with an ad on the side and assumed the truck…