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After Paul vs. Tyson, more marketers are paying attention to boxing
Boxing ended 2025 with a knockout.Not literally—the November fight between Jake Paul and Mike Tyson didn’t have quite that much…
Spotify touts GenAI ads and its ad exchange at first upfronts-style presentation
Fresh off its first full year of profitability, Spotify is aggressively courting advertisers.At the first Spotify Advance presentation in New…
Who’s trying to buy TikTok’s US business?
Based on the looming implementation of the “ban” part of the TikTok divest-or-ban law, parent company ByteDance is staring down…
WPP bolsters AI tools with acquisition of InfoSum
WPP has acquired the data collaboration and clean-room startup InfoSum in a deal aimed at bolstering WPP’s AI tools.InfoSum sells…
Venture capital funds: A-Z Directory
Venture capital investment has become a popular way for startups and growing businesses to secure funding – whether you’re in…
How Snapchat is engaging ‘the next generation of fans’ during March Madness
No sports fan’s gameday experience is complete without scrolling social, and March Madness is no exception.For Snapchat, the tournament is…
What is crowdfunding?
Often one of the biggest hurdles people face when they want to start a business is a lack of funding.Launching…
How Publicis Health Media is planning for pharma advertising disruptions
If you’re sick of hearing that one jingle about lowering your A1C, you may soon be in luck.On the campaign…
Start Up Loans scheme explained
Desperate to encourage entrepreneurial activity and for the private sector to solve the ills of the UK economy, the government…
Google and Roblox partner on ad deal
Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will…