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Marketing 9 Min Read

Polymarket and Kalshi are turning TV programming into one big casino

When entertainment enthusiasts tune into TV and movie awards shows, there’s no way to tell who might take home the

Marketing 8 Min Read

How Grant & Ash are rewriting the rules of creator brand safety

If you don’t know Grant & Ash, they have a song for you.Since 2022, creators Grant Gibbs and Ashley Gill,

Marketing 8 Min Read

How marketers are making experiences worth clipping

You might not watch an entire 72-hour live stream. But you might watch clips of it.That’s something TBWAChiatDay Chicago’s Skittles

Marketing 6 Min Read

Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report

Meta’s push into vertical video continues to seem like it’s paying off. Reels now account for a third of all

Marketing 5 Min Read

Advertisers are optimistic about Netflix’s dynamic ad options

World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the

Marketing 3 Min Read

‘Marketing Brew Weekly’ won a Webby!

Last year, my colleagues Jennimai Nguyen, Katie Hicks, and I embarked on a major challenge: hosting a weekly marketing podcast

Marketing 7 Min Read

Inside the making of Peloton’s viral Hudson Williams ad

Jumping on a Peloton for a workout is a great way to get the heart pumping. But you can get

Marketing 6 Min Read

Axe asks soccer fans to go out on a limb for World Cup tickets

What would you do for a pair of World Cup tickets? Put on a ridiculous outfit and ask someone out

Marketing 7 Min Read

How Gen Alpha is changing the in-store experience

For years, malls have been on the verge of death. Could online fatigue change that?Older generations grew up watching many

Marketing 6 Min Read

What’s up with those Museum of Sex bus ads?

If you’ve walked down any street in New York City recently, chances are high that you’ve seen an MTA bus