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Super Bowl ad recall metrics drop after blowout game: report
The Philadelphia Eagles’ decisive 40-22 victory over the Kansas City Chiefs in this year’s Super Bowl was cause for celebration…
Big Tech ad giants plan to spend $240 billion on AI in 2025
Big Tech brought in billions last quarter, but it wasn’t enough to please investors. Of the three largest ad platforms…
Walmart’s ad business grows to $4.4 billion
Big blue gets bigger.Walmart’s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over…
Coworking with Tammy Blythe Goodman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tammy…
How Poppi’s Super Bowl vending machine campaign spiraled out of control
It’s a soda brand popularity contest, and we’re all here to bear witness.This year, prebiotic soda brand Poppi ran its…
Saquon Barkley shotgunned a beer after the Super Bowl, thrusting a little-known brand into the spotlight
After winning his first Super Bowl, Philadelphia Eagle running back Saquon Barkley did what so many Philadelphia Eagles and their…
How brands are getting involved in dating and singles events
Love is in the air, and brands are trying to bottle it up and market it.As Valentine’s Day ushers in…
Brands are getting a front-row seat to ‘Saturday Night Live’
Live from New York, it’s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set…
All things AI with Ariba Jahan
Ariba Jahan is the head of transformation at the marketing agency Anomaly. She joined Marketing Brew this week at our…
The Trade Desk falls as much as 30% following earnings miss
The Trade Desk is taking a haircut.The ad tech company’s stock was down more than 30% Thursday after it missed…